This summer, Pacsun invites consumers on an epic escape through its all-new Pacsun Etoile Monogram Capsule Collection, which launched globally today. The fully gender fluid collection is inspired by the sand and sea of California’s coastline, embracing the retailer’s roots.
With must-have styles perfect for any warm weather retreat, the Etoile Monogram Capsule is available in three core colors – Sand, Aqua and Limone. It features a range of swimwear, woven tops, shorts and fleeces, as well as a variety of accessories, like hats, tote bags, backpacks, and footwear slides, for an all encompassing summer ensemble. Additionally, Pacsun created its very own monogram essentials, from surfboards and skateboards, to parasols, sling chairs and beach games, to equip consumers with everything they need for their own outdoor adventures.
The apparel and accessories capsule is available now on Pacsun.com and in all Pacsun stores, with select locations receiving the full collection inclusive of the lifestyle items. The DTLA and SoHo Flagships will feature larger takeovers throughout the full month of May with fun activities reminiscent of classic boardwalks like claw machines, raffles, photobooths, DJs, and more. In-store elements, such as store windows, checkout desks, stairwells, and more will be embellished with the monogram pattern, while Pacsun’s website, social media platforms and digital touchpoints will reflect the design.
