Balmain has opened in Aspen an interactive shopping experience incorporating fashion, technology, and art. Taking over a 2,300 square feet gallery space at One Hour Ahead in the heart of downtown Aspen, the multi-room pop-up showcases Balmain’s Egyptian-inspired Resort 2023 collection and the brand’s Après Ski looks that are available to shop on-site.
When entering the winter world pop-up, guests are greeted by an immersive virtual experience that leads to “Villa Balmain,” the haven commissioned by Pierre Balmain on the Italian isle of Elba and built by the visionary Italian architect Leonardo Ricci. In the villa, guests can view “Hexagon Garden,” by Cuban artist Alexandrea Arrechea and powered by LITO, which was first presented during Art Basel Miami Beach.
Nestled on a cozy corner in the heart of Aspen, just steps away from iconic Aspen hotels like St. Regis Aspen and The Little Nell, the new Balmain outpost is home to the ultimate après ski styles, perfect for both on and off the slopes. The Balmain Aspen pop-up is now open at 601 East Hyman Avenue and will run through January 6th.