Audi revealed the new flagship store in Munich. Audi Munich is the first outlet with the all-round Audi Progressive Retail concept. For the new flagship store in Munich, Audi has developed with the Berlin start-up Made of Air for the first time on the facade of the building. The material that was used permanently captures atmospheric CO2. Moreover, a solar power installation covers the roof of the car dealership. A smart lighting control system and sun shielding ensure ideal illumination inside the building, which can operate without the use of fossil fuels.
For drivers of electric-powered vehicles, a fast charging point supplying 150 KW or 75 KW is available in the outdoor area, and there are five further charging points in the underground garage. The power for these charging points is produced by the rooftop solar installation. During the daytime, energy is stored in a battery system so that solar power can be used round the clock and sustainable mobility is provided at all times. The carbon-neutral retail store is the first in the world by Audi to receive certification from the Deutsche Gesellschaft für Nachhaltiges Bauen (German Association for Sustainable Building).
In the Audi showroom, a number of new elements can be seen: wall graphics illustrate the current brand campaign with its motto “Future is an attitude.” New furnishings, warmer colors, brand-exclusive sound and fragrances. The application of cloud technology and augmented-reality headsets for Audi Live customer advice also extends the sales outlet to the customer’s living room.
