HomeDesignVehiclesInside Lamborghini’s floating pop-up Lounge at the Pearl Doha

Inside Lamborghini’s floating pop-up Lounge at the Pearl Doha

Julie Nguyen
By Julie Nguyen
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Lamborghini’s floating pop-up Lounge in Doha opening event

Lamborghini hosted 100 guests for the opening of the pop-up lounge with the exclusive presentation of the Urus Performante.  The floating pop-up lounge is invite-only and is accessible from the Marina at Marsa Arabia.

Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha

The lounge covers a total of 320 square meters over two floors with ocean views.  Outside the deck is the new Super SUV, Urus Performante, while exclusive Lounge events will include hosting of the first media and then customers to drive both the new Urus Performante and Urus S on roads in the city’s surroundings.

Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha

Italian furnishings from Living Divani garnish each indoor and outdoor area.  The Italian espresso bar is also available for guests.  There is also a scale model of Tecnomar for Lamborghini 63, a luxury speed boat inspired by the design of the Lamborghini Sián FKP 37.  On the second floor, you can explore the World of Roger Dubuis.

Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
World of Roger Dubuis at Lamborghini’s floating pop-up Lounge in Doha
World of Roger Dubuis at Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Lamborghini’s floating pop-up Lounge in Doha
Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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