Today, GilletteLabs announces a new partnership with Bugatti to launch a Special Edition Heated Razor. In 1901, Gillette released the first system razor – a two-piece safety razor – and continues to set the standard for grooming innovation with the world’s first Heated Razor. Bugatti, founded in 1909, transformed automotive engineering and the world of motorsport.
The GilletteLabs | Bugatti Special Edition Heated Razor fuses award-winning technology with sophisticated design. With the push of a button, the Special Edition Heated Razor activates and delivers instant soothing warmth for a noticeably more comfortable shave and sensorial experience.
The new GilletteLabs | Bugatti Special Edition Heated Razor is finished in Bugatti Agile Bleu. Aesthetically designed, the premium-grade aluminum-zinc handle defines the razor’s composition and appearance – inspired by the innovative lightweight materials of anodized aluminum and titanium molding the interior design of the Bugatti Chiron Pur Sport.
The GilletteLabs | Bugatti Special Edition Heated Razor set includes the Heated Razor, magnetic wireless charging dock, two blades refill, co-branded custom cleaning cloth, and Smart plug. The Special Edition Heated Razor will launch across select markets starting September 2021.
