General Hotel Management Ltd (GHM) announces the strategic agreement with NEOM Hotel Development, the developer of a future-centric hospitality ecosystem in the northwest corner of the Kingdom of Saudi Arabia, to manage The Chedi Trojena. GHM is the second hotel partner for Trojena – a unique perennial mountain destination and host venue of the 2029 Asian Winter Games.
Nestled within the Slope Residences atop the mountain peaks, The Chedi Trojena will be part of an iconic residential village in one of Trojena’s six distinctive clusters. The hotel’s location in the Relax Cluster serves as a sanctuary for reflection, recreation, and rejuvenation with world-class wellness programmes. Its design blends harmoniously with the surrounding landscape, with nature trail paths.
The design narrative for the hotel will be imbued with the kingdom’s rich history with a nod to Trojena’s futuristic architecture for a contemporary appeal befitting its awe-inspiring destination. The essence of GHM’s hallmark ‘A Style to Remember’ lies in its seamless delivery of 19 refined touch-points of the group’s Guest Experience Signatures.
Each touchpoint melds GHM’s mastery in accentuating contemporary Asian designs with local nuances for a pronounced sense of place, guided by six branded essences: timeless, elegant, personal, contemporary, authentic, and sensorial. The Slope Residences will offer guests a range of experiences stretching from culinary nourishment, sports and adventure, health, and longevity, as well as restorative and meditative activities, all with views overlooking the Lake of Trojena.
Construction on Trojena commenced in December 2022 and is slated to welcome its first guests in 2026. In its aim to become a hub for world-class tourism and recreation never before offered in the Gulf countries, the mountain destination will also feature 30km of ski slopes for visitors of all ages and levels.
25hours Hotel Trojena will be inspired by futuristic architecture and the building will “nod to science-fiction movies.” There will be an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working spaces and a rooftop restaurant with a pool.
Morgans Original feature world-class restaurants, a 2,000-metre spa and bathhouse, a ski slope roof, and even a pool bar. The eight-story hotel will have its own microclimates.