Neiman Marcus launches its Fall campaign Re-Introduce Yourself. The campaign theme, Re-Introduce Yourself, encourages customers to embrace how they, the world and Neiman Marcus have changed and evolved over the past year. Imagined by the in-house creative team, the 360-degree marketing campaign comes to life across multi-media print and digital advertising, native content, social media, and in-store visuals and events.
The bright skies, swirling leaves, and invigorating freshness of the Fall season all exude the crispness of change. It signals new beauty, new ideas, new perspectives, new connections, and a new sense of self. Shot on-location in Art Omi’s sculpture and architecture park in upstate New York, on the Million Air runway in Dallas, and in-studio, Neiman Marcus’ Fall campaign concept captures that sentiment and the juxtaposition of customers’ re-emergence into work, life, and nature, featuring over 40 new luxury and emerging brands as part of the almost 100 brands featured in the campaign across women’s, men’s, children’s, home, and beauty.
Neiman Marcus is also bringing back its fabled seasonal editorial publication known as ‘The Book,’ which features exclusive interviews with fashion luminaries Gabriella Hearst of Chloe and Virgil Abloh of Off-White and Louis Vuitton, amongst a breadth of new content.
Re-Introduce Yourself to New Perspectives (Art of Fashion) – Women’s
Photography: Yulia Gorbachenko
Talent: Dilone, Saskia De Brauw, Abby Champion
Re-Introduce Yourself to New Possibilities (Art of Fashion) – Men’s
Photography: Yulia Gorbachenko
Talent: Cloud Modi, Liam Kelly, Alexis Chapparo
Re-Introduce Yourself to The New Work Week – Women’s and Men’s
Photography: Alexander Neumann
Talent: Valerie Scherzinger, Nuri Son, Dasha Malentina, Kyla Ramsey
Re-Introduce Yourself to The World Outside Your Door – Women’s
Re-Introduce Yourself to New Adventures – Men’s
Photography: Nagi Sakai
Talent: Ysuanny Brito, Camilla Deterre, Dominique Hollington, Joao Knorr
Location: Million Air in Dallas
