Taylor Swift’s record-breaking Eras Tour kicks off in Europe this Thursday, May 9, extending what has already been a phenomenal run in the US and continuing to stimulate the “Taylor Swift Economy”, which includes a major uptick in travel across Europe this summer to see the megastar perform. With prime locations across European cities on the Eras Tour, upper-upscale NH Collection Hotels and design-focused nhow Hotels offer Swiftees extraordinary accommodations with easy access to Eras Tour concert venues. In addition, guests can enjoy Taylor Swift-themed cocktails designed to be imbibed while listening to her biggest hits while enjoying a pre-concert drink or a post-concert party at the hotels’ sun-drenched terraces or buzzy lounges.
In Madrid, on May 29 and 30, the NH Collection Madrid Eurobuilding will host the event, conveniently located just 0.4 miles away (a 9-minute walk) from the Santiago Bernabéu Stadium. Situated in the heart of Madrid’s financial district, the hotel offers 412 distinctive rooms, many of which boast spectacular views of the Madrid skyline, providing guests with a spacious and relaxing atmosphere. Those seeking a luxurious experience can opt for accommodations on the VIP Level or indulge in the Presidential Suite.
Adding to the experience, the NH Collection Eurobuilding presents a newly opened Bikini Bar, curated by Head Barman Carlos Martinez. The menu features a variety of cocktail creations, including mocktails and classic cocktails. Among the recommended drinks is “The Strawberry Train,” made with vodka macerated in strawberries, strawberry purée, and lime cordial. Mixologist Carlos Martinez suggests enjoying this cocktail while listening to “Maroon” and indulging in thoughts of all things red: rubies, scarlet, wine, and, of course, strawberries.
In London, from June 21 to 23, and August 15 to 17, the nhow London will be hosting the event, conveniently positioned just 13 miles away from Wembley Stadium. Situated in the bustling area between Hoxton, Islington, and Shoreditch, the nhow London is only a stone’s throw away from ‘Silicon Roundabout.’ At the heart of the property lies the nhow Bar, boasting equal measures of charisma and cool ambiance. Rumor has it that the classic Old Fashioned is Taylor Swift’s favorite drink, a reference made in her song “Getaway Car”: “From the first Old-Fashioned we were cursed…”
In Amsterdam, from July 4 to 6, the venue will be the nhow Amsterdam RAI, conveniently located just 3.6 miles away (a 5-minute drive) from the Johan Cruijff Arena. The nhow Amsterdam RAI is not just a hotel; it’s a fusion of hospitality and cultural expressions. Perched high on the 24th floor, guests can indulge in the exotic flavors of Latin America at the restaurant Selva and Bar, Sonora. Offering stunning 360-degree views of Amsterdam, the interiors draw inspiration from the vibrant colors of Latin America’s untouched paradises.
Surrounded by lush shades of green, the tantalizing aromas of the charcoal grill, enticing cocktails, and lively music, Selva and Sonora promise a unique adventure waiting to be discovered. Mixologist Rudi Merkin recommends trying the Batida (or Abitada for a non-alcoholic option), featuring Cachaҫa Novo Fog Silver, coconut water, and condensed milk. With its beachy flavors, this sip pairs perfectly with the sounds of “Cruel Summer.”
In Milan, on July 14 and 24, the NH Collection Milano CityLife will be hosting the event, conveniently situated just 1.7 miles away from San Siro Stadium. NH Collection Milano CityLife stands as a magnificent structure, reimagined from the former Chiesa Cristo Re church, with its soaring vaulted architecture from the original church forming the main lobby and public areas of the hotel. Mixologist Matteo Mariotti, from The District Cocktails & Pool Bar, recommends pairing a St. Germain Spritz while listening to “Holy Ground” from the rooftop bar, offering stunning cityscape views.
On July 23rd and 24th, the NH Collection Hamburg City, located 4.8 miles away from Volksparkstadion, will be hosting guests in the vibrant city of Hamburg. Situated on the quieter edges of the historic St. Pauli district, this contemporary hotel offers convenience and comfort. Its strategic location allows easy access to the Messehallen exhibition complex, the harbor, the city center, and the renowned Reeperbahn. Guests can unwind in the cozy lobby bar, where the head bartender recommends enjoying a refreshing “Bloody Mary” while immersing oneself in the rhythm of “Bad Blood.”
On July 27th and 28th, guests will be welcomed to the NH Collection München Bavaria, situated 3.2 miles from Olympiastadion, in the bustling city of Munich. Positioned in the heart of the city, adjacent to the main train station and a stone’s throw away from the charming old town, this hotel offers convenience and picturesque views. Originally erected as one of Munich’s inaugural skyscrapers, its upper floors boast stunning vistas of the Alps and the Olympic Stadium, where Taylor Swift is set to perform. The lobby bar beckons with its diverse selection of regional wines and delectable light fare from the restaurant, Arnulf’s. Serving up hyper-local Alpine cuisine and a complimentary cocktail menu, the atmosphere exudes warmth and relaxation. The head mixologist suggests indulging in a “Kir Royale” cocktail while enjoying the melodic tunes of “Champagne Dreams.”