The signing of a management agreement to rebrand the Boat Lagoon Resort in Phuket to NH Boat Lagoon Phuket Resort was recently announced by Minor Hotels. This marks the entry of NH Hotels into Thailand and the brand’s first appearance in Asia, with the rebranding process set to be carried out in phases. The Founder and Chairman of Minor International, William E. Heinecke, presided over the official signing.
NH Hotels, a reputable upscale brand, promises a dependable guest experience by providing exceptional basics with heartfelt service, with over 330 hotels in 30 countries throughout Europe and the Americas. This rebranding of Boat Lagoon resort to an NH hotel is a significant achievement for the group, following the earlier announcement this year of NH Collection Chiang Mai Ping River, the first hotel under the boutique NH Collection brand in Thailand, which is expected to open in mid-2023.
The NH Boat Lagoon Phuket Resort will be situated in the heart of Boat Lagoon, Phuket’s first full-service marina, on the east coast of Phuket. It will be an appealing destination for leisure travelers and families looking to explore Phuket’s cultural and shopping activities. The resort will also serve as convenient accommodation for travelers looking to explore the various islands in Phang Nga Bay, such as Koh Phi Phi and Koh Yao Yai, as the popular Phuket beach neighborhoods and Phuket town are within a short driving distance.
The 271-key property will have a mix of rooms and serviced apartments, an all-day dining restaurant, lobby café, swimming pool with a bar, gym, tennis court, and a kids’ club. The resort will also cater to the MICE market by offering comprehensive meeting and event facilities, including a 1,000-square-meter marquee for large events, a business center, and ample on-site parking. For long-stay guests, the Boat Lagoon marina provides various local shops and conveniences, including Villa Market, as well as restaurants and entertainment facilities, such as an ice-skating rink. The world-class lifestyle marina, with premium facilities for over 300 boats and best-in-class boat repairs and maintenance resources on site, is an added attraction.