HomeEntertainmentMoviesTaiwan’s horror film ‘Incantation’ will be on Netflix from July 8

Taiwan’s horror film ‘Incantation’ will be on Netflix from July 8

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Incantation has been described as the most terrifying film ever made in Taiwan. And it will be streaming exclusively on Netflix from July 8.

Director Kevin K believes that for a horror movie to work, audiences have to care about the characters
Director Kevin K believes that for a horror movie to work, audiences have to care about the characters (Netflix)

Helmed by Kevin Ko, this story of a mother trying to save her child from a deadly curse has earned TW$170M (US$5.7M) and counting, making it 2022’s highest-grossing movie to date at the Taiwan box office. It’s critically acclaimed too, with seven Taipei Film Award nominations (including Best Narrative Feature and Best Director). Preparations for a sequel, also directed by Ko, are already in progress. 

So what makes Incantation so scary-good? The trailer showcases horror techniques familiar to fans of movies like The Blair Witch Project and Paranormal Activity, such as found footage and characters who address the audience through the camera. Ko was inspired by Internet culture, such as forum threads, YouTuber confessionals, and email chain letters. The trailer also features a psychological test with a Ferris wheel and a moving train, which embeds the key idea that viewers’ intentions can shape real-world outcomes. 

“Incantation has resonated strongly with Taiwanese audiences, and we are excited to share this movie with our members around the world,” says Janelle Ong, Chinese Language Content Acquisition Manager. “Asian horror has been very influential in shaping the genre and bringing it to new heights, and we are proud to partner with a new generation of Asian film-makers who are creating the movies that will define what terror means for today’s viewers.”

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Incantation is loosely inspired by a true Taiwanese story involving a family of cult worshippers
Incantation is loosely inspired by a true Taiwanese story involving a family of cult worshippers (Netflix)

Ko explains that his goal was to create an interactive connection with the audience. “I know how to scare the audience with an effective horror sequence. But a good horror movie is not just about these tricks,” he says. “The core has to be about human nature. Ultimately, the audience has to care about the characters.”

In this, he is very much influenced by the wave of Asian horror that became globally popular in the 1990s and early 2000s, and included films like Japan’s Ring, One Missed Call, Ju-on, and Dark Water, as well as Hong Kong’s The Eye. “Asian horror is not just about hardcore gore,” says Ko. “It has a softness to it. It scares you but it also moves you, even heals you.”

Taiwan horror may well be sparking a new wave of Asian horror. In recent years, The Tag-Along, Detention, The Bridge Curse, and The Rope Curse and its sequel have given this genre a new lease of life in Taiwan. Many more such movies featuring original stories are set to be released in 2022, which is being billed as “a year of terror” (but just on-screen, hopefully).

Horror movies can be made effectively without many special effects and expensive set pieces, which is one reason they have taken off in Taiwan. Asian horror movies, in particular, also often feature local lore that resonates with local audiences. For instance, Incantation is loosely inspired by a true Taiwanese story involving a family of cult worshippers. Ko says he was intrigued by but also fearful of this story. 

Incantation tells the story of a mother trying to save her child from a deadly curse
Incantation tells the story of a mother trying to save her child from a deadly curse (Netflix)

“Respect for religion, especially religious taboos and religions that are very obscure, has some degree of fear in it,” he believes. “I love scary stories, and even so I didn’t really quite dare to touch this topic. I wanted to magnify this feeling in Incantation.”

Such taboos and practices may be even more intriguing to global audiences. Beyond that, the elements that make horror a genre that travels are “fear of death and unknown forces, and identifying with characters and relationships like the mother-child bond in Incantation,” he says.

Watching horror at home on Netflix, and bringing the scares into a familiar domestic space, brings a whole new level of terror, which horror fans are always chasing. As Ko puts it: “It’s like riding a rollercoaster — what scares you somehow also attracts you. I’m really proud that Incantation is going to be released on Netflix globally, maximizing the number of people who can watch it. It has always been my dream to make films that travel around the world and are watched by every horror fan on earth, keeping them awake at night. I can’t wait to hear viewers’ reactions.” 

Julie Nguyen
Julie Nguyen

Julie is the founder of SNAP TASTE and a driving force in global storytelling, innovation, and creative leadership. A respected member of the Harvard Business Review Advisory Council, she also serves as a judge for the CES Innovation Awards (2024, 2025, and 2026), bringing her perspective to the intersections of business, culture, and breakthrough technologies.

Her immersive reporting has taken audiences behind the scenes of defining world moments, from the FIFA World Cup Qatar 2022 and Expo 2020 Dubai to CES, D23 Expo, and the Milano Monza Motor Show. Through her lens, global events become intimate, human stories.

An accomplished film critic and editorial voice, Julie has built a reputation for reviews that go beyond analysis, finding the heartbeat within the frame. Her work on National Geographic documentaries and other cinematic works speaks to audiences who believe that great storytelling has the power to shift perspectives and expand the world.

Beyond her media brand, Julie serves as Group Executive Director and Strategic Architect, and is the custodian of a growing global group that spans flagship art studios and international offices across Asia. She is the connective tissue between vision and execution, setting the standard for brand integrity, shaping the visual identity of every corporate entity under her stewardship, and guiding the curriculum of flagship art departments. She builds the kinds of teams and systems that turn ambitious ideas into something the world can actually see and feel.

At the heart of everything Julie does is a belief that art, technology, and culture are not separate conversations. She has spent her career proving they never were.

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