HomeGourmetDessertCinnabon Celebrates National Cinnamon Roll Day with Irresistible Offers

Cinnabon Celebrates National Cinnamon Roll Day with Irresistible Offers

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The renowned cinnamon roll brand, Cinnabon®, is set to celebrate National Cinnamon Roll Day on October 4, 2023. They have a special offer for Rewards Members at participating Cinnabon locations, allowing them to enjoy a buy one, get one free deal on baked goods*. Alongside this offer, Cinnabon is introducing exciting new ways to savor their delicious treats, including a limited-time collaboration with Carvel® for ice cream treats and the unveiling of Cinnabon’s Secret Menu.

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Cinnabon
Cinnabon

From October 2 to October 8, 2023, Cinnabon Rewards members can partake in the National Cinnamon Roll Day festivities by taking advantage of a buy one, get one free baked good* at participating Cinnabon bakeries. No promotional code is required; this offer will automatically appear in the accounts of existing Cinnabon Rewards members and new sign-ups throughout the week.

Cinnabon Secret Menu - Caramel Lover roll
Cinnabon Secret Menu – Caramel Lover roll

Fans can indulge in a variety of eligible baked goods, such as Cinnabon’s Classic Roll, MiniBons, 4-count BonBites (bite-sized versions of Cinnabon’s famous cinnamon rolls), and the Center of the Roll (the delectable center of the Classic Roll).

Cinnabon
Cinnabon

Schlotzsky’s®, a prominent fast-casual restaurant renowned for The Original® oven-baked sandwich and their famous from-scratch buns, is joining in on the celebration with their own exclusive offer. From October 2 to October 8, 2023, Schlotzsky’s locations featuring Cinnabon will offer their guests a BOGO baked good**, providing a choice between a Classic Roll, MiniBon, or Center of the Roll. This offer is exclusively available to Rewards Members through the Schlotzsky’s app, and it will be automatically added to the guest’s account, eliminating the need for a promotional code.

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Cinnabon Limited Time Offer treat lineup
Cinnabon Limited Time Offer treat lineup

Ice cream enthusiasts eager to participate in National Cinnamon Roll Day can rejoice with the launch of Carvel’s Original Soft Serve lineup, featuring the delightful and spiced flavors of Cinnabon and its renowned Makara® cinnamon. Starting from October 4, 2023, both Carvel and Cinnabon aficionados can relish the warm, fall vibes in the form of creamy ice cream at participating Carvel shoppes. For a limited time, guests can explore this delectable collaboration, which includes:

1. Cinnabon Soft Serve, blending the iconic flavor of Cinnabon’s classic cinnamon rolls into Carvel’s creamy Original Soft Serve.

2. Cinnabon Scooped, which combines Cinnabon ice cream with caramel and Cinnabon Crunchies.

3. Cinnabon Sundae Dasher, featuring layers of Cinnabon Soft Serve, caramel, and Cinnabon Crunchies, topped with whipped cream and more Cinnabon Crunchies.

4. Cinnabon Deluxe Flying Saucer, where Cinnabon Soft Serve is nestled between two Flying Saucer® chocolate wafers and coated with Cinnabon Crunchies.

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On National Cinnamon Roll Day, fans can also enjoy Carvel’s long-standing Wednesday BOGO deal, offering a buy one, get one free Classic Sundae*** with any available Soft Serve flavor, including the new Cinnabon Soft Serve. This Wednesday tradition has been a staple at Carvel for over 80 years.

Cinnabon Soft Serve Cone
Cinnabon Soft Serve Cone

For Cinnabon enthusiasts looking to elevate their cinnamon roll experience and try something new, Cinnabon’s Secret Menu will be available starting from October 4, 2023. By ordering one of the Secret Menu treats, fans can be among the first to savor the latest customization options for their Cinnabon experience. The new treats on the Secret Menu include:

1. TurtleBon, topped with drippy caramel, rich Ghirardelli® chocolate sauce, and pecans, creating a sweet and nutty delight.

2. Caramel Lover, irresistible to serious caramel enthusiasts, featuring caramel frosting and caramel sauce.

3. OREO® Bon, an insanely chocolatey and crunchy treat with rich Ghirardelli® chocolate sauce and OREO® pieces.

4. Cookie BonBite Sandwich, a delectable treat consisting of Cinnabon’s signature cream cheese frosting sandwiched between two Cookie BonBites, satisfying both cookie and frosting cravings in one perfect bite.

Cinnabon Secret Menu - pecan roll
Cinnabon Secret Menu – pecan roll

* Cinnabon BOGO Baked Good: From October 2 to October 8, 2023, Cinnabon Reward Members can enjoy a buy one, get one free deal on Classic Roll, MiniBon, 4-count BonBites, or Center of the Roll through their Rewards Account at participating locations. This offer excludes CinnaPacks and other unmentioned products. The reward will be automatically applied at checkout. It is not valid with any other offers or rewards or for third-party delivery. Service fees apply to online, in-app, and certain call-in orders, with additional fees and taxes that may apply; details can be found during checkout. Void where prohibited.

Cinnabon Secret Menu - cookie sandwich
Cinnabon Secret Menu – cookie sandwich

** Schlotzsky’s BOGO Cinnabon Baked Good: Valid from October 2 to October 8, 2023, for Schlotzsky’s Rewards Members at participating Schlotzsky’s locations. The offer provides a buy one, get one free deal on Cinnabon Baked Goods, including the Classic Roll, MiniBon, and Center of the Roll. The discount applies to the Cinnabon product of equal or lesser value and is for single use only. It is not valid with any other offers or rewards or for third-party delivery. Service fees apply to online, in-app, and certain call-in orders, with additional fees and taxes that may apply; details can be found during checkout. Void where prohibited.

Cinnabon Secret Menu - oreo roll
Cinnabon Secret Menu – oreo roll

*** Carvel BOGO Sundae: Buy One, Get One Classic Sundae free on Wednesdays in-store only at participating locations, while supplies last. The discount applies to the item of equal or lesser value (extra toppings excluded). This offer is not valid with any other discounts, coupons, or specials.

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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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