The California-based restaurant chain, Habit Burger Grill, celebrated for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is set to unveil its latest creation, the limited-time-only Korean BBQ Charburger, starting from September 6.
The far-reaching influence of South Korean culture, spanning music, streaming drama shows, the beauty industry, and cuisine, has been nothing short of extraordinary. The Habit Burger Grill is eager to introduce the beloved flavors of Korea to its patrons nationwide. The Korean BBQ Charburger seamlessly combines the timeless Korean favorite, kimchi, known for its zesty tang and acidity, with the savory umami notes of tender teriyaki-braised shredded beef, melted cheese, and caramelized onions, all gracing The Habit Burger Grill’s famous chargrilled burger patty. This tantalizing creation is completed with freshly sliced tomatoes, crisp green leaf lettuce, and a house-made soy garlic aioli that provides the finishing touch, all lovingly encased within a toasted brioche bun.
Jack Hinchliffe, Chief Marketing Officer of The Habit Burger Grill, explains their tradition of introducing popular flavors through limited-time offerings, stating, “Our goal was to craft a burger that truly captures the essence of Korean-inspired flavors. The Korean BBQ Charburger seamlessly marries our signature chargrilled smokiness with expertly marinated and braised shredded beef, complemented by the zesty kick of kimchi. Together, these elements create an irresistible burger that you absolutely must try.”
Starting September 6, the Korean BBQ Charburger will be available at participating Habit Burger Grill restaurants across the United States.