Porsche Studio concept opens in Vietnam and Taiwan. The first official pilot in a new retail concept has opened in Hanoi, Vietnam. The Destination Porsche idea, which is already being rolled out at Porsche Centres around the world, now injects an even more contemporary, boutique-like feel to Porsche Studios. Another store based on the concept recently opened in Tainan.
Vietnam
The new destination in Hanoi also has a separate area where a member of the team can guide customers through the configuration and purchase process – undisturbed and in a private atmosphere. Meanwhile, an innovative configuration table – for individuals wishing to work through the inspiring list of options themselves – can be used as a projection surface for viewing a configured vehicle in augmented reality. Porsche Destination Charging, a global charging network with AC-charging points installed at exclusive lifestyle locations, is also set to become part of the facility.
Taiwan
Besides the pilot in Hanoi, the newly opened Porsche Studio Tainan City in Taiwan is also based on the new concept. Just like the Vietnamese Studio, it aims to create a relaxing, innovative space. The glass-fronted facility houses a specially curated library and blends digital innovation with inspiring artwork.
Japan
The Studio in Tokyo features electric vehicles and the latest models on display in a classy, relaxed space with traditional Japanese kumiko wood-working designs throughout so that visitors can relax and enjoy Porsche values in a fusion of tradition and innovation. Visitors can take the latest models for a test drive and enjoy simulations using a configurator as well as shop from the varied Porsche Lifestyle collection. It is located at the Tokyo Nihombashi Tower Annex building in Chuo.
Korea
Porsche Studio Bundang was opened in the southern Gyeonggi Province, which is known as the ‘Korean Silicon Valley’, a hub for IT, technology and manufacturing businesses. The two-storey building offers an exhibition space for exclusive Porsche products and the vehicle delivery zone on the first floor. On the second floor, an atmospheric space with lounge chairs and the ‘Studio Bar’ that offers a variety of beverages allows customers to rest comfortably. Here, the Studio plans to present a variety of contents, including collaborations with resident coffee brands and baristas.
