Tata Passenger Electric Mobility revealed its AVINYA Concept

Tata Passenger Electric Mobility introduces AVINYA Concept, a pure electric vehicle, based on its GEN 3 architecture.  The AVINYA Concept introduces a new typology of mobility that liberates enormous roominess and comfort, not restricted by traditional segmentation. It comes packed with new age technology, software and Artificial Intelligence that work in the background to deliver wellness and tranquillity during transit.  The EV will be introduced to the market by 2025.

The AVINYA Concept focuses on a human centric design and promises a sensory journey of its own. From the skydome that enhances the overall sense of space and natural light to the functional console inspired steering wheel, to the voice activated systems for a deeper interface for all its passengers, to the sustainable materials being used, that communicate the ethos of the product and finally the finishing touch of the aroma diffuser – that envelopes you in an ambience that is serene and soothing.

Instead of a traditional screen, the soundbar takes center stage, with voice being the main interface for occupants to have a natural conversation with the vehicle.

One of the most interesting aspects of this concept is its sustainable material story, especially its floor tiles. The “Second Life” concept is to mix a recycled plastic resin with local mineral waste, to create a new material which is unique, local, naturally colored, and capable to be formed with a rich visual texture. 

The uncluttered exterior is an exercise in simplicity. This begins at the front where a low sleek nose presents a striking lighting signature to the vehicle. An illuminated lower grille brings another level of visual excitement, sitting beneath the light signature. Emanating from the centre of the car, the light identity stretches out to the corners helping to accentuate the stability and width of the car. The mantra of ‘Less is more’ continues throughout the exterior where hidden technology allows ultimate efficiency without visual noise. Finally, the curvaceous central core of the car flows rearward ending into two translucent outer planes. These allow air to separate cleanly from the car and provide a new aesthetic that is both uniquely striking and efficient.