Hypebeast flagship store and Hypebeans café will open on June 17 in NYC

Hypebeast will reveal its first-ever U.S. flagship building in Manhattan’s Chinatown on 41 Division Street this week.  Spanning seven floors, the approximately 25,000 square-foot space will house all facets of Hypebeast’s ecosystem under one roof, including HBX New York flagship store, Hypebeans café, event spaces, as well as an office headquarters.

Hypebeans, Hypebeast’s first culinary venture, is a communal destination serving quality coffee, with its first store located in Hong Kong SAR since February 2020. With the opening of its second branch in Seoul in September 2021, Hypebeans broadens its mission to promote a lifestyle surrounded by creative collaborations within its spaces, and to present cultural experiences outside of offering food and drinks in a traditional coffee joint setting.

On June 17th, the largest HBX flagship worldwide will open its doors to the Hypebeast community in New York City. Evolving with the dynamic perspective of HBX, the two-story space is meant to be fluid and ever-changing. On the ground floor, the space can seamlessly transform from a neighborhood “courtyard” into an event space, an exhibition, or a pop-up. It will also be home to the first Hypebeans in the U.S., a destination dedicated to building community and connection while offering high-quality coffee and locally sourced treats. The second floor will showcase a global curation of over 40 coveted brands from both established and up-and-coming menswear, womenswear, and lifestyle labels.

The third floor will feature an innovation space to house cultural activations and brand pop-ups, and the rest of the building will serve as Hypebeast’s headquarters in North America housing over 100 employees.