Introducing VIITA x Bugatti Smartwatch Collection

Today, Bugatti is announcing its new Bugatti smartwatch line, created with VIITA Watches. The three new Bugatti smartwatch models are named in tribute to the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo.

Each of the new Bugatti smartwatch models offers technical features such as 90 different sports, your level of oxygen in the blood, your acceleration, and specifically for the Bugatti watch a GPS tracking mode. 

For personalization, you have the option to select Bugatti rubber wrist strap or titanium strap.  The Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo editions can each be further customized with a unique bezel.  The bezels for all three models are made of scratch-resistant ceramic, finished by hand in a production process lasting 20 days.

A new dual-sensor measures both heart rate and heart rate variability to report individual health data. Cardiovascular recovery, training recommendations, biological age and stress level measurements are each generated and supported by VO2Max; the data corresponds for use in over 90 sports.  The GPS sensor has been developed for the Bugatti smart-watch and houses among the watch’s 1,000 packaged components.  Wearers taking it to the racetrack can have their lap times and acceleration values logged automatically by the GPS sensor. 

The watch features a high definition 390×390 pixel LED touchscreen within a scratch-resistant housing of sculpted sapphire glass. You can use over 10 watchface designs on all 3 watch models. The display on times can be set individually for both normal operation and sport mode. In sport mode, an always-on setting is also possible. For answering calls, you can put the phone on silent and see on the watch who is calling and be alerted by gentle vibrations.  You also have the option to deactivate this feature.

Each smartwatch offers a battery life of up to 14 days between charges, made possible by a custom-built 445mAh power cell. A battery charge from 0-80% takes about 45 minutes and from 0-100% is approximately 75 minutes. 

What’s in the box?

Bugatti Ceramique Edition One Smartwatch, an additional bezel, 2 watch straps (Titanium and Silicone), a Bugatti wood box, a bezel screwdriver, a 5-Year-Warranty-Card, a magnetic USB-C-Charger, a Bugatti microfiber watch cleaning cloth, a bezel leather case, the user manual and for the titanium bracelet a length adjustment tool.

The watch supported iOS 13.0 and Android 7.0 

Languages: French, Italian, German, English, Spanish