Toyota Motor North America announces that its Michigan-based production development teams have been modifying Indiana-produced 2022 Sienna minivans, adding a vehicle control interface, to create a new vehicle platform compatible with third-party autonomous driving kits and sensors (“Autono”) for use in Mobility-as-a-Service (MaaS) applications. The resulting vehicle is called the Toyota Sienna Autono-MaaS, or S-AM.
Toyota Combines ‘Autonomous’ with ‘Mobility-as-a-Service’ in Sienna Autono-MaaS
By Julie Nguyen
Toyota Combines ‘Autonomous’ with ‘Mobility-as-a-Service’ in Sienna Autono-MaaS
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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