Scheduled for its inauguration on Saturday, August 19, 2023, at 10 AM PT, the US flagship Lounge of Fisker is poised to open its doors at The Grove, situated in the vibrant city of Los Angeles. This momentous launch marks a significant milestone for the renowned automotive brand.
Prospective customers will now have the unique opportunity to partake in the Fisker experience, both in-person and virtually. The brand has introduced the option for customers to book test drives of the Fisker Ocean, their innovative all-electric vehicle, not only in-store at The Grove but also through online channels, starting this weekend.
At the heart of this venture lies the concept of sustainability, from the very genesis of vehicle design through its entire lifecycle, a message that Fisker is committed to conveying to its patrons. The Lounge not only showcases Fisker’s dedication to sustainability but also serves as an educational hub where visitors can gain insights into the brand’s ethos.
Henrik Fisker, the visionary Chairman and CEO, expressed his enthusiasm, stating, “I’m super excited for customers to not only experience the Fisker Ocean, but also the vision I had in designing a timeless space for our flagship Lounge in Los Angeles.” He extended his gratitude to the customers and supporters who have eagerly awaited this milestone.
Drawing inspiration from its core values of design, innovation, and sustainability, the Fisker Lounge at The Grove is designed to encapsulate these principles in a captivating ambiance. This unique space transcends mere aesthetics; it reflects the harmonious relationship between the public and the brand’s values.
As Fisker looks to expand its presence, it plans to establish additional Fisker Lounges and Centers+ locations across North America and Europe in the coming years. The flagship Lounge at The Grove sets the precedent with its distinctive architectural finesse. Characterized by its graceful contours, refined textures, and elegant illumination, this two-story establishment is bound to set the tone for the brand’s future ventures.
Within the Lounge’s confines, patrons can engage with Fisker’s product experts, immerse themselves in the Fisker Ocean’s design and innovation, and interact with visual displays that underscore the brand’s sustainable practices. The tactile experience of encountering 110 lbs. (50 kg) of recycled content within the Fisker Ocean underscores the company’s commitment to a cleaner future for all.
Operating hours for The Fisker Lounge at The Grove are as follows: Monday to Thursday, 10 AM – 9 PM PT; Friday and Saturday, 10 AM – 10 PM PT; and Sunday, 11 AM – 8 PM PT. The Lounge stands not only as a testament to Fisker’s prowess in automotive design and innovation but also as a symbol of their dedication to fostering a sustainable and enlightened future.