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Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes

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Aston Martin, in partnership with amfAR, the foundation for AIDS research, showcased its highly anticipated new sportscar, the DB12, during a magnificent event at the prestigious Hotel du Cap-Eden-Roc near Cannes. The glamorous premiere took place on May 25, 2023, as part of the renowned Cannes International Film Festival.

Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes

With its 110th anniversary as a backdrop, Aston Martin welcomed 110 distinguished guests from the realms of entertainment, sports, the arts, and business.

Check out the video below!

The occasion marked a celebration of the iconic brand’s rich history and the introduction of its next generation of vehicles. The DB12, a true symbol of innovation and luxury, stole the limelight in the enchanting setting of the French Riviera.

Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes

The event was graced by the presence of Aston Martin Aramco Cognizant Formula One® Team drivers, Lance Stroll and Fernando Alonso, who proudly unveiled the DB12 to the awe-struck audience. Notable personalities from the film industry, including Academy Award winners Catherine Zeta-Jones, Michael Douglas, and Leonardo DiCaprio, added star power to the event. DiCaprio, whose performance in “Killers of the Flower Moon” received critical acclaim at the festival, joined fellow actors Kate Beckinsale, Tobey Maguire, James Marsden, and Jeffrey Wright, the renowned James Bond actor.

Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes - Catherine Zeta-Jones and Michael Douglas
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes – Catherine Zeta-Jones and Michael Douglas
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes - Adam Lambert and Kate Beckinsale
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes – Adam Lambert and Kate Beckinsale

The entertainment world also witnessed the attendance of Grammy Award-winning rapper, singer, and actress Queen Latifah, along with American singer-songwriter Adam Lambert, and Chinese actress Fan Bingbing. Leading models Winnie Harlow, Lais Ribeiro, Alessandra Ambrosio, and Poppy Delevingne represented the fashion industry in style.

Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes - Alessandra Ambrosio
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes – Alessandra Ambrosio

Amidst live performances by multi-award-winning British chart-topper Rina Sawayama and international DJ Peggy Gou, the DB12 made a bold statement as the world’s first Super Tourer. Aston Martin’s latest creation not only defines a new category but also sets the benchmark for unmatched performance, driving excitement, ultra-luxury, and impeccable style. The DB12 is just the beginning of Aston Martin’s highly anticipated next generation of sportscars, ushering in a new era of unparalleled high performance and opulence.

Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes - Lais Ribeiro
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes – Lais Ribeiro

Aston Martin’s partnership with amfAR, the foundation for AIDS research, further underscores the brand’s commitment to making a positive impact beyond the automotive industry. As the evening came to a close, Aston Martin left a lasting impression with its magnificent DB12 and an unforgettable celebration of its illustrious history and promising future.

With an exhilarating top speed of 202mph and a best-in-class power output of 680PS/800Nm from its 4.0 V8 Twin-Turbo engine, the DB12 combined exceptional performance and handling with an ultra-luxurious interior design. The focus was on a driver-centric cockpit that seamlessly integrated the latest technologies with luxury craftsmanship and materials.

Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes - Poppy Delevingne
Aston Martin Unveiled the Highly Anticipated DB12 at Hotel du Cap-Eden-Roc in Cap d’Antibes – Poppy Delevingne

During the week of the highly anticipated Formula One race in Monaco, Aston Martin Aramco Cognizant Formula One® Team drivers Lance Stroll and Fernando Alonso had the honor of personally unveiling the new DB12 performance model. This remarkable vehicle proudly joined Aston Martin’s esteemed DB bloodline, which has been producing exceptional British sportscars for 75 years. Stroll and Alonso were looking to build upon Aston Martin’s impressive start to the 2023 F1® World Championship, as the team currently held the second position in the Constructor’s Championship.

Expressing his excitement, Lawrence Stroll, the Executive Chairman of Aston Martin, stated, “The launch of the DB12 signifies not only the beginning of our next generation of sportscars but also a significant step forward in our vision to establish Aston Martin as the world’s most desirable British ultra-luxury performance brand.”


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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