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Art de Vivre in the Heart of Paris: Cinabre’s Latest Masterpiece

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In a dazzling celebration of French excellence, Cinabre unveiled its latest Parisian location, a collaborative masterpiece with the renowned Necchi Architecture studio. As the esteemed official tie supplier for the Presidency of France, Cinabre’s new establishment is a four-story embodiment of luxury, showcasing the brand’s artisanal savoir-faire and its unique vision of Parisian art de vivre.

Founded in 2011, Cinabre has consistently championed hexagonal artisanal production, a commitment that takes on new dimensions at 14 Cité Bergère. Reflecting founder Alexandre Chapellier’s French-Swedish heritage, exceptional craftsmen, including French and Swedish collaborators, have been invited to contribute their rare expertise. Collaborations with Pierre Frey for upholsteries, Hästens for bedding, Plaq chocolate for Suite breakfasts, and Céline Escand for skincare products infuse the space with a rich tapestry of artistry.

Cinabre in Paris
Cinabre in Paris (Cinabre)

The ground floor of Cinabre’s boutique is a curated space, featuring a lounge adorned with Pierre Frey fabric reminiscent of Malmaison Napoleon museum, a concierge desk staffed by uniformed personnel, and a vinyl record listening room. A century-old staircase leads to design studios with direct access to the boutique.

Cinabre’s boutique offers an array of fashion accessories that have cemented the brand’s reputation, including ties, bow ties, caps, silk square scarves, and bandanas. The addition of two hotel suites has prompted the launch of an Art de Vivre Collection, encompassing blankets, candles, stationery, dressing gowns, and soon, perfumes. Collaborative pieces from partner artisans and ceremonial jackets from the designer’s collection are also showcased.

Bespoke furnishings, designed in collaboration with Necchi Architecture, enhance the boutique’s allure. A scarf jukebox, a 7-meter-long varnished wooden drawer cabinet for ties and bow ties, and a counter resembling the cabin of a futuristic starship contribute to the unique ambiance.

The two upscale apartments, named La Suite Cinabre N°1 and La Suite Cinabre N°2, reflect Cinabre’s elegant design codes, seamlessly blending black-tie chic with pop culture across generous reception and living areas. Each suite, spanning nearly 100m2, features kitchens and cocktail bars and is adorned with framed Cinabre silk scarves, works by photographer Bianca Sforni, family portraits, and sketches and paintings by Grand Couturier Michel Goma, Alexandre’s mentor.

Cinabre in Paris
Cinabre in Paris (Cinabre)

Noteworthy details include sofa cushions made from fabrics used for Cinabre ties, floral tapestries chosen from Pierre Frey’s archives, and bespoke furnishings designed in collaboration with Necchi Architecture, such as a scarf jukebox and a 7-meters-long varnished wooden drawer cabinet holding hundreds of ties and bow ties.

Open for bookings, La Boutique and Les Suites offer a truly immersive experience, seamlessly blending Cinabre’s fashion legacy with the charm of Parisian living. La Boutique is open Monday to Friday from 10 am to 7:30 pm and Saturday from 11:30 am to 7:30 pm. La Suite Cinabre N°1 is available for 2 to 4 people, starting from €950 per night, while La Suite Cinabre N°2 caters to 2 people, starting from €850 per night, with bookings available on www.suitescinabre.com/en.

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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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