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Self-Portrait features Kate Moss for the Autumn-Winter 2021 Pre-Collection Campaign

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Kate Moss stars in the latest Autumn-Winter 2021 Pre-Collection campaign from London based fashion brand Self-Portrait.  The Autumn-Winter 2021 Pre-Collection features refined pieces for day and night, centring around soft fabrics and effortless silhouettes.

Kate Moss in Self-Portrait Autumn Winter 2021 Pre-Collection Campaign (Photo ©Self-Portrait)
Kate Moss in Self-Portrait Autumn Winter 2021 Pre-Collection Campaign (Photo: ©Self-Portrait)

“What I love about Self-Portrait is their unique style and versatility which appeals to many different women. Han designs for the modern woman and I love his approach to the creative process. When they approached me to work together on this campaign I was excited – I really love the images we created together,” said Kate Moss.

Connected by their joyful spirit and British irreverence, Self-Portrait and Kate Moss unite for the first time, bringing the uplifting attitude of the brand and its collections to life.  The campaign was shot by British photographer Nigel Shafran.  Shot in Gloucestershire, Nigel captured Kate Moss at her most natural, reflecting honest moments throughout their day together. 

Kate Moss wore the black Azaelea mini dress, cream embellished cord lace midi dress and double breasted tailored blazer for the campaign.  Key styles of Self-Portrait Autumn-Winter 2021 Pre-Collection include embroidered shorts, A-line mini skirts, sheer blouses, knit jumpers, and cardigan dresses.

“If you ask me who optimises the Self-Portrait spirit and woman, it is, and always has been, Kate Moss. Her enormous appetite for life and her infectious sense of fun are what characterise the women I think about when I’m designing my collections – there is this sense of freedom, of effortlessness, of embracing life. It’s this attitude that inspires my work now more than ever, as the world readies itself to emerge from confinement, with a revived purpose. Working with Kate was a complete joy – I haven’t laughed as much all year as I did on set! She is a complete professional, and makes the designs feel so easy and so instinctive. It was an honour to partner with her, and a dream come true,” commented Han Chong.

About the campaign 

  • Creative Director: Han Chong 
  • Photographer: Nigel Shafran 
  • Stylist: Marie Chaix 
  • Makeup: Isamaya Ffrench 
  • Hair: Gary Gil 
  • Art Director: Ben Reardon 

Self-Portrait’s Autumn Winter 2021 Pre-Collection is now available online and in stores including Self-Portrait’s flagship store in London which re-opened its doors at the beginning of this week. 


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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