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Behind-the-Scenes: The launch of Disney+ in Singapore

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On February 24, The Walt Disney Company Southeast Asia and Marina Bay Sands launched the video-on-demand streaming service Disney+.  The launch features live performances of a star-studded line-up of artists and light shows.  

Disney+ Magic of Disney_s Animal Kingdom on MBS Hotel and ArtScience Museum
Disney+ Magic of Disney_s Animal Kingdom on MBS Hotel and ArtScience Museum (Photo: Marina Bay Sands)

The spectacular shows are light up at several landmarks in the Marina Bay vicinity, such as Gardens by the Bay, Merlion Park, the three cascading towers of Marina Bay Sands and underbelly of Sands SkyPark, as well as ArtScience Museum. 

Disney+ Finding Nemo and Finding Dory on MBS Hotel and ArtScience Museum
Disney+ Finding Nemo and Finding Dory on MBS Hotel and ArtScience Museum (Photo: Marina Bay Sands)

Singaporean superstar JJ Lin performed on the rooftop of ArtScience Museum, dubbed the Welcoming Hand of Singapore by Las Vegas Sands’ late founder Sheldon G. Adelson. 

Disney+ JJ Lin on rooftop of ArtScience Museum
Disney+ JJ Lin on rooftop of ArtScience Museum (Photo: Marina Bay Sands)

He was the first artist to perform atop of the iconic landmark, singing a medley of Disney theme songs including Can You Feel the Love Tonight from The Lion King; Let it Go from Frozen; A Whole New World from Aladdin; and the Chinese theme song Embark, from the latest Walt Disney Pictures animation, Soul.  It also served as a homecoming for Lin, who was one of the first artists to have performed at the grand opening of Marina Bay Sands in 2010, alongside American singers Kelly Rowland and Diana Ross.

JJ Lin was joined by a star-studded line-up of local singer-songwriters including Sing! China 2016 first runner-up Nathan Hartono, who sang You’ve Got A Friend In Me from Toy Story; as well as Benjamin Kheng and Annette Lee, who performed the classic Disney theme songs Beauty & the Beast. Reflection from Mulan and Part of Your World from The Little Mermaid. These memorable performances took place at ArtScience Museum’s permanent exhibition space Future World: Where Art Meets Science.

The launch was a pinnacle moment for Marina Bay Sands and Disney, who have partnered over the years for events that have included the Southeast Asia Blue Carpet & Premiere of Captain America: Civil War and festive-light up with Moana in 2016, Marina Bay Sands’ Festive Light Up with Star Wars: The Last Jedi in 2017, Marvel Studios’ Avengers: Infinity War red carpet fan event in 2018, and Marvel Studios’ Captain Marvel fan event in 2019.


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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