Located in the vibrant city of Irvine, California, Seafood City Supermarket stands as a mecca for food enthusiasts eager to explore the rich and diverse flavors of Filipino cuisine. This bustling supermarket offers an array of unique and delightful products that cater to the tastes of both Filipino-Americans and those with adventurous palates. In this blog, we will take you on a culinary journey, unveiling some of the must-buy items that will surely tickle your taste buds and transport you to the captivating world of Filipino delicacies.
Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen
The story of Seafood City Supermarket began in 1989, driven by a passionate mission to establish itself as the leading Filipino supermarket chain across North America. At its core, the store aimed to address the challenges faced by Filipino immigrants in the United States, offering them a taste of home and familiarity amidst their new surroundings.
Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen
What sets Seafood City apart from other supermarkets is its exceptional selection of distinctive food products that celebrate the essence of Filipino culinary treasures. Among the delightful offerings are the indulgent ube pancake and the refreshing melon pancake mix, both captivating the hearts of those who seek unique flavors.
Skewers – Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen
Recognizing the homesickness that many Filipino-Americans experience, the supermarket thoughtfully offers an array of ube-related products, with the ube ice cream becoming a beloved favorite within the Filipino-American community. In addition, Seafood City introduces the rare and delightful pandan ice cream, a treat that delights even those unfamiliar with Filipino flavors.
Ice cream – Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen
More than just a supermarket, Seafood City transformed into a social hub, a gathering place, and a home away from home for Filipinos all over North America. To further embrace their cultural identity, the supermarket adorned its locations with iconic Filipino brands such as Jollibee, Red Ribbon, Chowking, Philippine National Bank, The Filipino Channel (TFC), Atlas Remittance, and others, firmly solidifying its status as a pillar of Filipino-American culture.
Cakes – Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen
Now, let’s dive into the culinary treasures that await you on your next visit to Seafood City Supermarket in Irvine, California. The aisles are brimming with delectable delights, and here are some must-buy items to add to your shopping list:
Pandan Ice Cream
Avocado Ice Cream
Ube Ice Cream
Halo Halo Ice Cream
Palitaw Rice Cake
Puto Bumbong (Purple Yam Rice Cake)
Turig
Haba-Haba Cream Cheese
Grilled Balut
Filipino-Style Spaghetti Sauce
Sweetened Guyabano Puree
Banana Leaves
Guyabano Fruit Tea
Cordyceps Coffee
Guava Fruit Tea
Premium Guyabano Tea (Soursop)
Mangosteen Pericarp Tea
Ginseng Coffee
Ube Mochi Pancake and Waffle Mix
Dried Young Coconut Strips
Pandan Coconut Milk Pudding
Ube Flavor Syrup for Baking
Ube Flan
Ube pancake mix – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenUbe mochi pancake and waffle mix – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenIce cream – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenUbe flavor syrup – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenTupig – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenSliced green papaya and green jackfruit – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenSapin-Sapin – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenRice cake – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenRice cake – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenPurple yam rice cake – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenPremium guyabano tea soursop – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenPandan ice cream – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenPandan coconut milk pudding – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenMangosteen pericarp tea – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenMacaroons – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenHaba-haba – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenGuyabana puree – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenGuyaban fruit tea – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenGuava fruit tea – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenGinseng coffee – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenGrilled balut – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenFilipino-style spaghetti sauce – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenCordyceps coffee – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenCassava leaves, Winged beans, swamp cabbage – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenCassava leaves and grated coconut – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenDried young coconut strips – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenBanana leaves – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenAvocado ice cream – Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen
With these delightful treats in your shopping cart, you are sure to embark on a memorable culinary experience that captures the essence of Filipino culture. Seafood City Supermarket in Irvine, California, offers not just products, but a connection to the heart and soul of Filipino cuisine, making every visit a delightful adventure.
Ice cream – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenStreetfood – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenStreetfood – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenStreetfood – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenSeafood City Supermarket in Irvine, California – Photo by Julie Nguyen Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen Sliced green papaya and green jackfruit – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenSeafood City Supermarket in Irvine, California – Photo by Julie Nguyen Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen Jelly – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenIce cream – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenIce cream – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenFrozen tropical fruits – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenFrozen star apple fruit – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenFrozen fried food – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenFried food – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenDesserts from Streetfood stall- Seafood City Supermarket in Irvine, California – Photo by Julie NguyenCoffee jelly – Seafood City Supermarket in Irvine, California – Photo by Julie NguyenCakes – Seafood City Supermarket in Irvine, California – Photo by Julie Nguyen
So, whether you are a Filipino-American yearning for familiar flavors or a food enthusiast eager to explore new tastes, Seafood City Supermarket awaits with open arms and a delightful array of authentic Filipino delicacies.
You can find Seafood City Supermarket at 2180 Barranca Pkwy, Irvine, CA 92606, situated inside the Von Karman Plaza.
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Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies.
As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines.
Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture.
An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content.
With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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