Tuesday, January 13, 2026
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Step into a Smarter Future with Ballie, Your AI Companion Robot

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Imagine stepping into your haven, greeted not just by familiar comfort, but by a proactive helper ready to anticipate your needs. This is the future Samsung Electronics envisions with the next generation of their AI home companion robot, Ballie, unveiled at a recent press conference in Las Vegas, just ahead of CES 2024.

First introduced in 2020, Ballie has blossomed into a more adept and personable companion. It seamlessly glides through your home, acting as your personal assistant, tackling chores, and managing your life with intelligent grace. Forget scrambling for your schedule – Ballie displays it prominently, along with helpful weather updates, ensuring you’re always prepared for the day.

But Ballie is more than just a digital calendar. Its true magic lies in its ability to connect with your smart appliances. Need the lights dimmed for movie night? Just say the word. Want a pre-workout playlist queued up with a perfectly sized video projection? Ballie’s got your back (or should we say, wheels?). Even phone calls become effortless – Ballie handles them like a pro, freeing you to focus on what matters most.

Worried about missing your furry friend or checking in on loved ones? Ballie acts as your vigilant home sentry, sending you video updates with a reassuring purr or a playful bark. Whether you’re away for an hour or a week, peace of mind is just a glance at your phone away.

But Ballie doesn’t stop there. It learns from your habits, anticipating your needs before you even voice them. Imagine coming home to a perfectly chilled glass of water after a scorching day, or the aroma of your favorite coffee brewing as you walk through the door. That’s the personalized touch of Ballie, weaving its AI magic into the fabric of your daily life.

Ready to witness the future of home companions unfold before your eyes? Watch the video below and see Ballie in action. Welcome to a world where technology adapts to you, not the other way around. Welcome to the world of Ballie.

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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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