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Recruitment is open for U.S. and U.K. for Squid Game Casting from Netflix

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Netflix is bringing the global phenomenon Squid Game to life with the biggest reality competition series ever, Squid Game: The Challenge. 

With both the largest cast and lump sum cash prize in reality TV history, 456 real players will enter the game in pursuit of a life-changing reward of $4.56 million. As they compete through a series of games inspired by the original show – plus surprising new additions – their strategies, alliances, and character will be put to the test while competitors are eliminated around them. The stakes are high, but in this game the worst fate is going home empty-handed.

Recruitment is open now at SquidGameCasting.com. For this round, the Front Man is in search of English-language speakers from any part of the world. 

“Squid Game took the world by storm with Director Hwang’s captivating story and iconic imagery. We’re grateful for his support as we turn the fictional world into reality in this massive competition and social experiment,” said Brandon Riegg, Netflix VP of Unscripted and Documentary Series. “Fans of the drama series are in for a fascinating and unpredictable journey as our 456 real world contestants navigate the biggest competition series ever, full of tension and twists, with the biggest ever cash prize at the end.”  

The 10-episode competition series is a co-production between Studio Lambert (The Circle) and The Garden (24 Hours in A&E), part of ITV Studios, and it will be filmed in the UK. Stephen Lambert, Tim Harcourt, and Toni Ireland from Studio Lambert and John Hay, Nicola Hill, and Nicola Brown from The Garden will serve as executive producers.

The scripted drama Squid Game holds the record as Netflix’s most popular series of all time, with over 1.65 billion view hours in the first 28 days after its September 2021 premiere.


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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