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SARAWONG’s Spring/Summer 2022 collection merges traditional weaving technology with modern materials

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SARAWONG SS22: MIAO’S RHYTHM OF COLOUR

In the new cycle of Spring/Summer 2022 collection, SARAWONG visioned a contemporary interpretation of Miao’s traditional art form, Miao, also known as Hmong, famed by their diverse colors and iconic garments.

SARAWONG’s Spring Summer 2022 collection

Fusing a more modern craftsmanship with traditional skills, the design techniques of deconstruction and recombination are used to create this collection, specifically to develop the Miao costumes style. SARAWONG took Miao’s classical clothes and popular colors like pink, blue, green and purple to design unique and bold pieces stitching different fabrics combination together and giving life to pleated skirts of all lengths, fake two-pieces characteristics, pleats to adorn the hem, voluminous structures for the sleeves and shaping particular styles for the collars.

SARAWONG’s Spring Summer 2022 collection

As the DNA of the brand wants, the designer unites retro and modernity creating the perfect and unique fusion of style, textile, prints and colors such as pink and white polka dots, delicate pastel flowers mixed with eccentric colors and long dresses made with tulle and decorated with other part of clothes.

From the 19th to the 20th century, European missionaries entered the Miao area of northeastern Yunnan affecting the traditional light and textile industries. Since then, Miao people combine it with their own culture, in this way the costumes were embellished with small ornaments such as inlaid glass beads, plastic beads and natural shells.

SARAWONG’s Spring Summer 2022 collection

The Spring/Summer 2022 SARAWONG collection merges traditional weaving technology with modern materials that are used for the design of accessories, such as colorful handbags, bundled up shoes and the buttons applied in a gold conch shape, expressing a balance of beauty, courage, contrast and revolution.


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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