Reebok x Kodak: A Lens on Heritage and Edge

Reebok and Kodak, two American icons with legacies etched in sport and imagery, converge this fall in a capsule collection that celebrates creative imperfection and timeless design. Dropping globally on September 30, 2025 at 10 a.m. ET via Reebok.com and select retailers, the Reebok x Kodak lineup reworks archival favorites—the Classic Nylon and Club C 85—and debuts a full apparel story, fusing heritage with a future-facing aesthetic.

Heritage Reframed

Kodak, founded by George Eastman, revolutionized photography in 1889 with the first commercial roll film, enabling Thomas Edison’s motion picture camera and making image-making “as convenient as the pencil.” Over a century later, its bold yellow-and-red mark still signals creativity and nostalgia. As film experiences a Gen-Z revival, Reebok taps that energy. “The resurgence of film is here as Gen Z continues to lean into the ’90s,” says Carmen Hardaway, director of Reebok Classics and Energy collaborations. “Kodak is being rediscovered by a whole new generation inspired by the endless possibilities of film and print colliding with today’s technologies. Reebok and Kodak share a rich history during this era, where both brands transcended sport and culture.”

Footwear: Icons Reimagined

• Club C 85 – $100
  A modern remix of a Reebok classic. Textile upper with smooth leather overlays, signature Kodak-red branding, custom woven tongue label, exposed glue detailing, aged midsole, graphic sock liners, and a tonal rubber outsole.
• Classic Nylon – $90
  Reebok’s lifestyle staple in nylon with smooth suede overlays and leather side stripes, Kodak-red branding, custom woven tongue label, exposed glue detailing, aged midsole, graphic sock liners, and a contrasting rubber outsole.

Apparel: Film-Grain Finish

Every piece is pigment-dyed for a lived-in look and stamped with semi-rubber prints and collaborative labels.

• Kodak Tee – $45: Printed rib, contrast stitching, regular fit.
• Graphic Run Tee – $45: “Take Pictures. Further.” text, tonal stitching, relaxed fit.
• Crewneck – $75: Brushed fleece, popped color rib, contrast stitching, relaxed fit.
• Pant – $70: Contrast stitching, open pockets, internal drawcord, relaxed fit.

With exposed glue accents and aged midsoles echoing the beauty of analog flaws, the Reebok x Kodak capsule is a love letter to the imperfect—and a sharp reminder that heritage, when reloaded, feels more relevant than ever.