Pacsun 2021 Spring/Summer Campaign is inspired by the idea of self-reflection and setting intentions for the coming year. The campaign is set in an ethereal dreamscape, where a diverse cast of young people explore an optimistic vision of the future. Drawing inspiration from nature, music and local artists, the campaign was created by Pacsun’s LA based design and merchant teams. The Summer campaign features a focus on self-reflection and setting intentions, and features Emma Chamberlain, along with a diverse cast of young people, including Bryce Anderson, Nara Aziza, Herzen Clerge, Charlotte D’Alessio, Sydney Graham, and Mathieu Simoneau.
The collection features colors inspired by nature’s Spring pastels, such as pistachio, violet and apricot, and infused with neon accents and new neutrals. The collection also showcases nylon cargoes, active shorts and crew neck hoodies, as well as unisex styles – dressing without boundaries with graphic tees and oversized fleeces. The retailer will be dropping all new, inspiring and colorful gender free styles starting March 31st.
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