Neiman Marcus launches Spring 2022 Campaign: Looking Forward, Forward Looking. The campaign theme, Looking Forward, Forward Looking, inspires customers to embrace tomorrow’s opportunities, the future of style and transformation of seasons. The campaign taps into the current cultural mindset, where customers are more than ever anticipating the joy of exploring and participating in all the new possibilities of spring.
In the spirit of discovery, Neiman Marcus kicks off its spring campaign storytelling with The Art of Fashion® men’s and women’s videos. Shot in the otherworldly Mojave Desert on the idyllic Bristol Lake, the setting served as the perfect backdrop, with its crystal-clear water and dry sandy flats, to showcase the next wave of designer looks.
Each video articulates the theme of looking forward through a futuristic lens. Directed by the Neiman Marcus in-house team, The Art of Fashion videos juxtapose flowing silver materials depicting a sense of progress and mirror backgrounds evoking angles of discovery, against the dry scenery to evoke a decidedly modern mood.
Looking Forward, Forward Looking includes more than 10 new and emerging brands as part of the 267 brands featured in the campaign across the women’s, men’s, children, home, and beauty categories.
TRAVEL (Getting Away & Shipping Out)
In March, Neiman Marcus will unveil its spring issue of The Book, which spotlights luxury designer brands alongside emerging talent and key must-haves for the season. Photographed by Emma Tempest, the covers feature looks from design houses Peter Do and Casablanca, both capturing a hopeful sense of forward movement.
WORK LIFE (Balancing Life & Work)
OCCASION (Spreading Your Wings)
Inside, readers will find storytelling encompassing all the remarkable things they have to look forward to this season — fashion, travel, occasions, and more. Exclusive content includes a Q&A with Olivier Rousteing, creative director of Balmain, discussing the brand’s audacious optimism for the season and the “New French Style” that influences the forthcoming collection. Additionally, Neiman Marcus Fashion and Lifestyle Director Lisa Aiken and Neiman Marcus and Bergdorf Goodman Men’s Fashion Director Bruce Pask share the season’s hit list of essentials and provide elevated styling tips for spring.
GLAMOUR (Bringing Glamour Back)
AOF (Art of Fashion & Forward Men)
Looking Forward, Forward Looking (The Art of Fashion®) – Women’s Art Direction: Pamela Libonati, Robert Sesser
Director/Editor: Ernest Martin
Photography: Emma Tempest
Talent: Mayowa Nicholas, Krini Hernandez, Yumi Lambert, Hsu Chen, Isabelle Schilling Location: Mojave Desert, Bristol Lake (Amboy, Calif.)
Looking Forward, Forward Looking (The Art of Fashion®) – Men’s Art Direction: Pamela Libonati & Robert Sesser
Director/Editor: Ernest Martin
Photography: Emma Tempest
Talent: Lucas Cristiano, Liam Kelly
Location: Mojave Desert, Bristol Lake (Amboy, Calif.)
Looking Forward, Forward Looking (Brand video)
Production: The Mill
Director: Anais Larocca
Location: Coral Gables, Fla.
Looking Forward, Forward Looking (The Spring Book – Women’s)
Photography Credits
The Art of Fashion: Emma Tempest
IN FOCUS: Matallana
BALANCING LIFE & WORK: Williams + Hirakawa
SPREADING YOUR WINGS: Agata Pospieszynska
BRINGING GLAMOUR BACK: Alique & Jeff Stephens
GETTING AWAY: Tom Schirmacher
Looking Forward, Forward Looking (The Spring Book – Men’s)
Photography Credits
FORWARD, MEN: Emma Tempest
IN FOCUS: Matallana
A STEP FORWARD: Blair Getz Mezibov
SHIPPING OUT: Tom Schirmacher
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