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Moroccan star Hatim Ammor performed songs from his latest album at Expo 2020 Dubai

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An incredible evening of music and lights illuminated Expo 2020 Dubai as one of Morocco’s most celebrated pop stars, Hatim Ammor, took to the Jubilee Stage on the World Expo’s first night.

Morocco: Heartbeats of the Moroccan Pop Scene - Hatim Ammor, Expo 2020 Dubai.
Morocco: Heartbeats of the Moroccan Pop Scene – Hatim Ammor, Expo 2020 Dubai. (Photo by Mahmoud Khaled/Expo 2020 Dubai)

Ammor captivated audiences with performances of distinctive songs that draw on his Moroccan heritage, including Alawal, Mchiti Fiha and Hsebni Tamaa. He also performed songs from his latest album, Bala Onwan, which topped the charts in North Africa.

Visitors danced the night away to rhythms that blended past and present, appealing to the tastes of Moroccans and Arabs from across the region. The musical styles varied, with songs such as Albak Yemchi Lhalo and Hasdouna infused with international pop influences.

Morocco: Heartbeats of the Moroccan Pop Scene - Hatim Ammor, Expo 2020 Dubai.
Morocco: Heartbeats of the Moroccan Pop Scene – Hatim Ammor, Expo 2020 Dubai. (Photo by Mahmoud Khaled/Expo 2020 Dubai)

Ammor’s career began when he entered a singing competition on the Noujoum wa Noujoum programme, before entering and winning the Casting Star show. He is now one of the biggest-selling pop stars in Morocco, with singles such as Mchiti Fiha garnering more than 100 million views on YouTube, while his songs have collectively attracted upwards of 250 million views. Ammor also collaborated with Enrique Iglesias, Descemer Bueno, El Micha and RedOne for the Arabic version of hit international song Nos Fuimos Lejos.


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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