Laifen Brings Intelligent Personal Care Into Focus at CES 2026

Laifen is heading back to CES with a clear message about where personal technology is going next and it starts with the smallest moments of the day. Known for turning everyday routines into carefully considered experiences, the global lifestyle technology brand is using CES 2026 to show how intelligent design can quietly reshape daily life. Rather than leading with specs alone, Laifen frames its presence around a simple but ambitious idea. Every detail crafted for life.

At this year’s show, Laifen invites attendees into an immersive environment that reflects how beauty, wellness, and technology increasingly overlap. The brand’s CES showcase is designed less like a traditional product display and more like a lived in ecosystem, one where thoughtful engineering and modern aesthetics coexist. It is a space meant to be explored, touched, and tested, reinforcing the idea that the future of personal tech is as much about feel and intention as it is about performance.

Central to the showcase is a preview of Laifen’s latest product lineup, including the Wave Pro Electric Toothbrush, the Mini Hair Dryer, and the Swift 4 Hair Dryer. Each device reflects Laifen’s broader philosophy of making advanced technology feel intuitive and human. These are tools designed to integrate seamlessly into daily routines, reducing friction rather than adding complexity, and quietly elevating how people care for themselves.

Laifen positions itself as a companion to everyday rituals rather than just a hardware brand. That mindset comes through clearly at CES 2026, where the company is hosting an immersive lifestyle showcase at Booth 30225 in the LVCC South Hall 1. The booth blends interactive demos with carefully curated displays that highlight both the finished products and the engineering behind them. It is an approach that mirrors how consumers increasingly engage with technology today, not just asking what it does, but how it fits into their lives.

Visitors can explore the 20 Hairdryer Showcase Wall, get hands on with the Mini and Swift 4 hair dryers, and experience the power and precision of the Wave Pro Electric Toothbrush. Additional spaces include a Razor Experience Zone and a Component Showcase that pulls back the curtain on Laifen’s design and manufacturing choices. Each area is meant to tell a larger story about intention, material quality, and intelligent design, reinforcing the idea that small details can have an outsized impact on daily life.

The booth also highlights Laifen’s collaboration with Spanish artist Martin Sati, adding a cultural layer to the brand’s technology focused narrative. Sati reimagines The Wave toothbrushes as one of a kind artworks, blending digital and analogue painting techniques to transform everyday objects into expressive pieces. By using digital tools to define structure and analogue methods to bring texture and emotion to the surface, the collaboration reflects Laifen’s belief that technology and creativity are not opposing forces, but complementary ones.

Among the new launches on display, the Wave Pro Electric Toothbrush stands out as a rethinking of a familiar device. Positioned as the world’s first toothbrush to combine oscillation and vibration technology, it delivers professional level cleaning through sixty degree oscillating movements and up to sixty six thousand vibrations per minute. Inspired by the dentist recommended Modified Bass technique, the Dual Mode Cleaning System offers Daily Clean and Deep Clean settings, each with three intensity levels. A Smart Pressure Sensor helps protect gums by alerting users when they brush too hard, while custom designed brush heads balance gentleness with effective plaque removal. With up to seventy days of battery life and personalized brushing reports delivered through the Laifen App, the Wave Pro reflects a broader shift toward smarter, more responsive personal care devices.

The Mini Hair Dryer takes a similar approach to portability and performance. It delivers Laifen’s signature high speed airflow in a design that is thirty three percent smaller and twenty seven percent lighter than previous models. Built for travel and on the go lifestyles, it still features a one hundred ten thousand RPM brushless motor and optimized airflow technology, aiming to deliver salon quality results without sacrificing convenience.

The Swift 4 Hair Dryer represents the latest evolution of Laifen’s premium Swift line and signals a heightened focus on materials and finish. Designed to work seamlessly with essential oils, it helps leave hair smooth, nourished, and manageable. Powered by Laifen’s fourth generation high speed brushless motor at one hundred fifteen thousand RPM and crafted from a durable blend of polycarbonate, ABS, and aluminum alloy, the Swift 4 reflects the brand’s emphasis on longevity and refined design.

Zooming out, Laifen’s CES presence taps into a larger conversation about smart living. As personal technology becomes more embedded in everyday routines, the brand is betting on intelligence that feels supportive rather than intrusive. Laifen envisions personal care devices that anticipate needs, respond naturally to movement, and add a sense of warmth and ease to daily moments. It is a future where high performance technology fades into the background, allowing users to focus on how it makes them feel rather than how it works.

Laifen will be exhibiting at CES 2026 at Booth 30225 in the LVCC South Hall 1 and will also be showcasing at Pepcom, offering multiple opportunities for attendees to experience its vision for the future of intelligent personal care.