The 3rd edition of MIMO had ended a few hours ago, and the echo of the enthusiasm from the 60,000 visitors who had colored the Autodromo Nazionale Monza from June 16-18 could still be heard. All areas, including paddocks, grandstands, and pits, had been crowded by the attendees.
2023 Milano Monza Motor Show in Italy
The test drives organized in collaboration with Plenitude and proposed by car manufacturers BYD, Cirelli, Dodge, Hyundai, Mazda, Mole Urbana, Nissan, Polestar, Ram, Suzuki, Suzuki moto, Volkswagen, and Verge Motorcycle were sold out. Long queues had formed in front of their stands from the early morning, just like the queues that had filled the pits and paddocks with hypercars and supercars from Apollo, Aston Martin, Bentley, Dallara, De Tomaso, Ferrari, Lotus, Maserati, McLaren, Pambuffetti, and 777 hypercars.
2023 Milano Monza Motor Show in Italy
The absolute performances and hot laps by these vehicles captivated the spectators, filling the grandstands and igniting the adrenaline of the visitors at every turn in the paddock.
2023 Milano Monza Motor Show in Italy
MIMO had been chosen by the Italian brand AEHRA to present its Sedan, a full electric sedan designed by Filippo Perini, in a world premiere. Grassi Scuderia Milano had also selected the Monza public to showcase its 044s.
2023 Milano Monza Motor Show in Italy
The success of the event resounded in the words of Andrea Levy, the President of MIMO. He expressed his gratitude to all the exhibitors who had believed in what, on paper, was the 3rd edition of MIMO but, in reality, was a zero edition meticulously set up and organized at the Monza National Autodrome.
2023 Milano Monza Motor Show in Italy
The organizers had always believed that the racetrack was the perfect venue for the motoring festival they had envisioned, and the overwhelming enthusiasm and attendance over the past three days had affirmed this belief.
2023 Milano Monza Motor Show in Italy
Plans were already underway for the next edition in 2024, with efforts focused on enhancing the format even further. Together with their partners, they were currently finalizing the dates, which were most likely to bring MIMO to the end of June.
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MCLAREN
McLaren at 2023 Milano Monza Motor Show in ItalyMcLaren at 2023 Milano Monza Motor Show in ItalyMcLaren at 2023 Milano Monza Motor Show in ItalyMcLaren at 2023 Milano Monza Motor Show in ItalyMcLaren at 2023 Milano Monza Motor Show in Italy
FERRARI
Ferrari at 2023 Milano Monza Motor Show in ItalyFerrari at 2023 Milano Monza Motor Show in ItalyFerrari at 2023 Milano Monza Motor Show in ItalyFerrari at 2023 Milano Monza Motor Show in ItalyFerrari at 2023 Milano Monza Motor Show in ItalyFerrari at 2023 Milano Monza Motor Show in ItalyFerrari at 2023 Milano Monza Motor Show in ItalyFerrari at 2023 Milano Monza Motor Show in Italy
DALLARA
Dallara at 2023 Milano Monza Motor Show in ItalyDallara at 2023 Milano Monza Motor Show in Italy
APOLLO
Apollo at 2023 Milano Monza Motor Show in ItalyApollo at 2023 Milano Monza Motor Show in Italy
KTM
KTM at 2023 Milano Monza Motor Show in ItalyKTM at 2023 Milano Monza Motor Show in ItalyKTM at 2023 Milano Monza Motor Show in ItalyKTM at 2023 Milano Monza Motor Show in ItalyKTM at 2023 Milano Monza Motor Show in ItalyKTM at 2023 Milano Monza Motor Show in Italy
LOTUS
Lotus at 2023 Milano Monza Motor Show in ItalyLotus at 2023 Milano Monza Motor Show in ItalyLotus at 2023 Milano Monza Motor Show in ItalyLotus at 2023 Milano Monza Motor Show in Italy
PAMBUFFETTI
Pambuffetti at 2023 Milano Monza Motor Show in ItalyPambuffetti at 2023 Milano Monza Motor Show in ItalyPambuffetti at 2023 Milano Monza Motor Show in Italy
CAMBIO CORSA
Cambio Corsa at 2023 Milano Monza Motor Show in ItalyCambio Corsa at 2023 Milano Monza Motor Show in ItalyCambio Corsa at 2023 Milano Monza Motor Show in ItalyCambio Corsa at 2023 Milano Monza Motor Show in Italy
DE TOMMASO
De Tommaso at 2023 Milano Monza Motor Show in ItalyDe Tommaso at 2023 Milano Monza Motor Show in ItalyDe Tommaso at 2023 Milano Monza Motor Show in Italy
FRANGIVENTO
Frangivento at 2023 Milano Monza Motor Show in ItalyFrangivento at 2023 Milano Monza Motor Show in ItalyFrangivento at 2023 Milano Monza Motor Show in Italy
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CLUB BMW Z
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MILAN
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Hot Wheels Tesla at 2023 Milano Monza Motor Show in ItalyHot Wheels Tesla at 2023 Milano Monza Motor Show in ItalyPolestar at 2023 Milano Monza Motor Show in ItalyPolestar at 2023 Milano Monza Motor Show in ItalyPolestar at 2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy2023 Milano Monza Motor Show in Italy
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Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies.
As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines.
Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture.
An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content.
With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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