In a glittering past event, Neiman Marcus played host to the inaugural Bejeweled Ball in Dallas, seamlessly bringing the renowned Bejeweled book to life for its discerning customers. The exclusive affair featured a stellar lineup of high jewelry creations from preeminent brands such as Assael, Bayco, Boucheron, Chopard, Margot McKinney, and Paul Fisher Vintage & Rare.
Distinguished personalities in attendance included Peggy Grosz from Assael, Moris and Giacomo Hadjibay, co-CEOs of Bayco, Philippe Galtié, Boucheron President of the Americas, Jean-Baptiste Maillard, Chopard CEO of the Americas, Marianne Fisher, fifth-generation CEO of Paul Fisher, and Margot McKinney, Designer and Founder of Margot McKinney. Neiman Marcus executives adorned themselves with high-value pieces from the participating brands during the event.
Neiman Marcus’ Bejeweled program, showcasing the retailer’s profound expertise in the jewelry category, has been a beacon since 2012. The Bejeweled book, a pinnacle in the jewelry industry, has consistently celebrated exquisite creations from the world’s finest jewelry houses.
Recently featured as an 80-page special insert in the 2023 Neiman Marcus Christmas Book, it has earned a strong reputation for its impeccable curation, photography, styling, and luxury. Each year, select Neiman Marcus stores host interactive Bejeweled events to elevate customers’ lives.
The inaugural Neiman Marcus Bejeweled Ball provided top customers with an immersive shopping experience, offering a carefully curated selection of the finest diamonds, colored gemstones, pearls, and vintage collectibles valued at nearly $140 million.
The event showcased a curated selection of exceptional pieces, including a 218-carat diamond choker, a necklace featuring a 41-carat Australian black opal, and a 58-carat diamond bracelet. Hero pieces from various brands included Assael’s diamond and pearl Bubble ring, Bayco’s Marquise Diamond Choker, Boucheron’s Necklace Lierre de Paris, Chopard’s Tourmaline Paraiba Necklace, Margot McKinney’s The Lillian, and Paul Fisher Vintage & Rare’s Exceptional Vintage Bulgari Diamond Bracelet.
As part of the 2023 holiday strategy, the Bejeweled book featured prominently as an 80-page insert in the annual Christmas Book. Top InCircle members, as part of the retailer’s loyalty program, enjoyed a multi-faceted immersive experience, starting with private shopping appointments and culminating in a gala at Hôtel Swexan. The gala featured a three-course dinner, dancing, and musical entertainment by the Dallas Symphony Orchestra and Van Cliburn pianist Fei-Fei Dong.
Neiman Marcus, committed to strengthening relationships with its most engaged customers as part of its growth strategy, “Revolutionizing Luxury Experiences,” continues to invest in services and activations. The retailer’s “Retail-tainment” strategy includes planned Bejeweled events in select markets across the country. Customers are invited to explore and shop items from the Bejeweled program across Neiman Marcus’s integrated retail model.
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