Dressin has opened its first brick-and-mortar retail store in Fullerton, California. This development marks a significant step for the previously online-only label, introducing a physical presence and bringing its accessible fashion to Southern California shoppers.
Located at 2450 East Chapman Avenue, the new 13,750-square-foot store introduces Dressin’s signature combination of trend-conscious styles and affordable pricing to in-person retail. Visitors can explore a wide range of women’s fashion and accessories, with most items priced between $7.99 and $23.99.
Designed to function as both a flagship location and a testing ground for new ideas, the Fullerton store provides real-time customer insights and showcases weekly product updates. In-store experiences include curated product displays and exclusive offers, reflecting the brand’s ongoing emphasis on affordability, quality, and fashion-forward design.
Dressin distinguishes itself from larger fast-fashion retailers by maintaining ethical labor practices across its owned and partner factories—primarily located in Vietnam—and delivering competitive pricing without traditional retail markups. The brand also curates selections from independent designers and Amazon sellers, creating a varied and constantly evolving shopping environment.
To commemorate the store opening, Dressin is offering in-store exclusives, surprise promotions, and early access to upcoming collections. Shoppers can also enroll in the brand’s “Cash Grab Rewards” program, which includes ongoing perks and referral incentives.
The Fullerton location will operate Monday through Saturday from 9:00 AM to 8:00 PM, and Sundays from 10:00 AM to 7:00 PM.
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