Prepare to be transported! At CES 2024, BMW takes center stage, showcasing its latest advancements in digital automotive experiences and a glimpse into the future of mobility. From reimagined in-car entertainment to groundbreaking partnerships, let’s buckle up and explore the highlights:
Gaming Gets Serious: In-Car Entertainment Levels Up with BMW Operating System 9
Say goodbye to road trip boredom! BMW Operating System 9 introduces a game-changer in in-car entertainment. The ConnectedDrive Store unlocks a world of possibilities, bringing you a growing library of games for thrilling solo or multiplayer sessions. Imagine competing with friends in a split-screen “Beach Buggy Racing 2” battle, all from the comfort of your BMW. Bluetooth-enabled gaming controllers seamlessly integrate in 2024, adding a whole new dimension to on-the-go fun.
Lights, Camera, Action: Your Car Becomes a Video Oasis
Movie night just got a major upgrade! The Video App transforms your car into a mobile theater. Dive into live channels and on-demand content from popular services like Pluto TV, Bloomberg, TED, and Yahoo! on the central display (available with ConnectedDrive Professional in select models with BMW Operating System 8.5 or with BMW Digital Premium in BMW Operating System 9). Powered by the innovative TiVo operating system, optimized for in-car use, this feature offers a diverse library spanning news, sports, kid-friendly entertainment, movies, and TV series. Initially introduced in the new BMW 5 Series, this platform is rolling out to more models via over-the-air updates, reaching compact models with BMW Operating System 9 and BMW Digital Premium later this year. And the journey’s just begun, with expansion to additional models like the BMW X2 and the entire new MINI family planned for 2024. The Video App currently delights users in the USA, UK, South Korea, France, Italy, Germany, and Spain, with Japan soon joining the party. Country-specific services like JOYN, RaiPlay, TF1, Tubi, and more add local flavor, and the list of available platforms is continuously growing.
Augmented Reality Redefines the Driving Experience: XREAL Air 2 Glasses Pave the Way
Get ready to see the world through a new lens! The XREAL Air 2 augmented reality glasses seamlessly integrate vital information into your real-world view. Navigation instructions, hazard warnings, entertainment content, charging station highlights, and even parking assistance with virtual overlays become your trusted co-pilot.
As AR and mixed reality (MR) technology evolves, expect even more immersive experiences that enhance both driving and passenger experiences. BMW’s investment in AR/MR since 2008 paves the way for this exciting future, with stable content display for passengers even in challenging driving situations.
Years of experience with projects like the MINI Augmented Vision, collaborations with Meta Reality Labs, and the M Mixed Reality Driving Experience solidify BMW’s commitment to leading the way in XR automotive applications. Nearly 70 patents filed for innovative extended reality applications showcase the company’s dedication to pushing the boundaries of in-car tech.
BMW Intelligent Personal Assistant Gets a Generative Makeover with Amazon’s Alexa LLM
Powered by the cutting-edge Alexa Large Language Model (LLM), the BMW Intelligent Personal Assistant transforms into your ultimate in-car expert. Engage in natural conversations, ask any question about your vehicle, and receive comprehensive, conversational answers. The assistant even goes beyond information, controlling certain car functions for you. With continual AI advancements and rigorous testing, BMW ensures a safe and trusted experience, with even more enhanced capabilities rolling out with the upcoming BMW Operating System 9.
Level 4 Parking Solutions: BMW and Valeo Join Forces for Automated Valet Parking
The future of parking is here! BMW and Valeo collaborate on next-generation automated Level 4 parking solutions, with a focus on automated valet parking (AVP). Imagine dropping off your car in a designated area, and it autonomously finds a parking spot, maneuvers in skillfully, exits when needed, and even returns to you upon request. This technology, utilizing either autonomous driving or teleoperated valet systems, opens up a world of possibilities. Witness teleoperated valet parking firsthand at CES, experiencing the precision and control this system offers, particularly in challenging environments. From events and airports to the logistics sector, the potential applications are vast. This strategic partnership between BMW and Valeo paves the way for a future where automated parking solutions become a seamless reality.
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