AirLight Pro: L’Oréal’s Cutting-Edge Innovation Takes Hair Care to New Heights

At CES® 2024, L’Oréal Groupe unveiled AirLight Pro, a revolutionary hair-drying tool co-developed with Zuvi, a hardware startup driven by drone engineers and leading scientists. This collaboration marks a landmark moment in hair care, harnessing the power of infrared-light technology and wind to deliver not only faster drying times and smoother hair but also a commitment to sustainability with 31% less energy consumption.

Nicolas Hieronimus, CEO of L’Oréal Groupe, presented AirLight Pro as the company’s flagship innovation during his opening keynote at the Venetian in Las Vegas. He emphasized L’Oréal’s strategic investment in Beauty Tech and highlighted AirLight Pro’s significance in their cutting-edge product portfolio.

A Collaborative Triumph:

• L’Oréal’s scientific expertise, spanning all hair types (curly, straight, and coily), combined with Zuvi’s patented LightCare™ technology, resulted in a hair dryer unlike any other.
• Over 100 experts from L’Oréal’s Research & Innovation Division and Zuvi collaborated to design AirLight Pro, a sleek and professional-grade tool that boasts:
  • Up to 33% more hydrated hair
  • Up to 59% visually smoother hair
  • Faster drying times
  • Improved user experience
  • 31% less energy consumption

Beyond Conventional Heat:

• AirLight Pro’s 17-blade, high-speed motor and patented infrared technology powered by tungsten-halogen bulbs differentiate it from traditional hair dryers.
• This innovative design efficiently dries hair surface water while preserving internal moisture, minimizing heat damage and leaving hair smooth and shiny.
• Extensive testing on over 500 individuals across diverse hair types ensures AirLight Pro caters to each user’s unique needs.

Investment and Availability:

• L’Oréal invested in Zuvi through its BOLD Business Opportunities for L’Oréal Development fund, demonstrating its commitment to cutting-edge technology.
• AirLight Pro will debut in select markets (including the United States and Europe) in 2024 under the L’Oréal Professionnel brand, targeting both beauty professionals and consumers.

A Glimpse of the Future:

AirLight Pro is more than just a hair dryer; it’s a glimpse into the future of hair care. L’Oréal’s dedication to Beauty Tech and sustainability are evident in this innovative tool, promising healthier, smoother hair and a more mindful approach to styling. As AirLight Pro takes its place in salons and homes across the globe, it marks the dawn of a new era in hair care, where technology and science unite to elevate beauty to new heights.