Netflix House just landed in King of Prussia. That’s the headline, and honestly, that’s the vibe.
The streamer’s first permanent fan playground opened inside the mall, turning 100,000 square feet into a very IRL mash-up of the worlds people usually binge from their couches. Pennsylvania rolled out the welcome mat in a big way, with Governor Josh Shapiro calling the venue the latest proof that the state is quickly becoming an entertainment magnet. He reminded everyone that Pennsylvania is already gearing up for a massive year filled with national celebrations and major sports events, so Netflix choosing this moment to plant a flag feels perfectly timed.
Inside, the space is pure Netflix fandom made physical. Think taste-test moments, hands-on set energy, merch you cannot get anywhere else. Local crews built the entire thing, hundreds of Philly-area makers, designers and builders, and hundreds more are running it now.
Co-CEO Greg Peters opened the doors with a shoutout to everyone who created the space, especially Philly artist Emily White. Her mural wraps the entrance in a mash-up of Stranger Things, Wednesday, Bridgerton, ONE PIECE and more. It all frames a giant red envelope that hits like a throwback to Netflix’s DVD era, nostalgia upgraded.
Ted Sarandos leaned into that nostalgia, reminding everyone that long before streaming queues and global fandoms, the company was already in the business of building loyal audiences. Netflix House, he said, is basically a love letter to them.
The launch felt part celebration, part political moment. Peters and Sarandos handed over a symbolic key to officials including Governor Shapiro and Senator Dave McCormick. A housewarming party followed with local leaders, creators and Netflix talent filling the space.
The concept is simple. Take your favorite Netflix stories and let you walk straight into them. Experiences, screenings, themed dishes, exclusive Philly-branded merch. A fan destination built to keep people coming back whether they live nearby or fly in for the weekend.
Netflix has filmed in the region before with projects like Hustle, The Madness and The Turnaround, so this is not a new relationship, just a louder one. Peters summed it up by saying they expect fans to visit again and again and that the space gives out-of-towners one more reason to make King of Prussia part of their plans.
Netflix House Philadelphia is officially open. If you have ever wanted to step inside the worlds you binge, this is the door.
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