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Madrid Takes the Wheel: Formula 1’s New Capital of Global Luxury

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Madrid is stepping onto the global stage with a confidence usually reserved for legacy destinations like Monaco and Singapore. This is not just another stop on the Formula 1 calendar—it is a bold declaration. For the first time in history, a European capital will host a Grand Prix, and Madrid is seizing the moment to reimagine what the modern race weekend should be: fast, stylish, deeply cultural, and unapologetically luxurious.

With Spain now featuring two Grand Prix and two of its own drivers on the grid, the country has become the epicenter of a motorsport movement. But while many cities host Formula 1, Madrid is poised to define it.


The Circuit That Meets the City

The new MADRING circuit sits just moments from Madrid’s international airport, offering something unprecedented in Formula 1: the seamless fusion of race adrenaline and cosmopolitan ease. Guests can go from private jet to pit lane in minutes, choosing between staying trackside in ultra-exclusive hospitality suites or decamping to grand hotels in the cultural heart of the city.

Madrid is not a backdrop—it’s an extension of the track. The city’s rhythm beats through every experience, from the rooftop lounges overlooking historic landmarks to late-night tapas sessions and curated gallery viewings. It is a lifestyle Grand Prix, where speed is only the beginning.


The New Benchmark in Formula 1 Hospitality

No European city has staged Formula 1 with this level of ambition. The MADRING circuit features the largest Official Hospitality program on the calendar, curated in collaboration with MATCH Hospitality. More than ten distinct luxury environments have been designed not only to entertain but to immerse guests in Madrid’s identity—elevated, flavorful, elegant, and always awake.

This is Formula 1 reimagined as a full cultural immersion: Michelin-starred chefs plating trackside, jazz trios echoing through glass-clad lounges, futuristic simulators for next-gen fans, and rooftop clubs where DJs spin against a skyline of historic domes and modern icons.

Signature Hospitality Experiences

  • Club 91 – The pinnacle of elegance with Michelin-level dining, terrace seating above the start line, and an atmosphere reminiscent of a members-only club.
  • Traction Club – Classic sophistication meets modern edge, featuring gourmet stations, live jazz, and premium views of Turn 18.
  • La Terminal – A sleek, high-tech playground blending F1 innovation with luxury entertainment, including simulators and curated exhibitions.
  • El Mirador – Inspired by Mediterranean beach clubs, complete with pop-up gastronomy, handcrafted cocktails, and world-class DJs overlooking La Monumental.
  • La Azotea – Madrid’s rooftop culture elevated to its highest form: fine dining, signature cocktails, and panoramic race views that blur the line between hospitality and high fashion.
  • Ignition Club – An ultra-premium race-viewing destination offering refined cuisine, open bar, and exclusive insider activations placing guests at the heart of the action.

A City Designed for Global Tastemakers

Outside the circuit, Madrid unfolds as a showcase of European style and cultural prestige. Here, gastronomy is not a trend—it is a legacy. Visitors can dine at restaurants led by some of Spain’s most celebrated chefs or explore legendary markets like Mercado de la Paz and Mercado de Vallehermoso, where tradition meets contemporary culinary artistry.

Art lovers can move effortlessly between icons: the Prado, Reina Sofía, and Thyssen-Bornemisza form one of the most important museum triangles in the world. With every step, the city reveals a layered identity—historic yet modern, elegant yet effervescent.

By night, Madrid transforms. Rooftop lounges such as Oroya at The Madrid EDITION or the Círculo de Bellas Artes offer sunset views and crafted cocktails that feel less like a night out and more like an initiation into the city’s inner circle.


Where to Stay: The Official F1 Residences

As the Official Accommodation Provider, MATCH Hospitality delivers a curated portfolio of luxury hotels and apartments that match the mood of the city—timeless, artistic, and internationally connected.

Highlights Include:

  • Palacio de los Duques Gran Meliá – An intimate urban sanctuary blending Madrid’s royal heritage with contemporary refinement.
  • Pestana Plaza Mayor – A rare chance to stay in Madrid’s storied historic center, surrounded by centuries-old architecture and modern luxury.
  • Casa de las Artes – A destination in itself, featuring a signature restaurant, tranquil pool, wellness spa, and a library designed for quiet escape.

Every property is positioned for effortless access—either next to the circuit or in the city center—ensuring guests can transition seamlessly from trackside intensity to cultural immersion.


The Future of Formula 1 Starts in Madrid

Madrid is not trying to replicate Monaco. It is offering something altogether new: a Formula 1 experience that blends global glamour with cultural depth. It represents the evolution of the sport—where championship racing meets high fashion, world-class gastronomy, and the kind of cosmopolitan vitality only a true capital can deliver.

This is not just the next Grand Prix.
This is the next era of Formula 1.


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