Samsung Lights Up CES 2024 with “AI for All”: A Zone-by-Zone Exploration

The world’s tech spotlight shone brightly on Samsung Electronics as they unveiled their booth at the Consumer Electronics Show (CES) 2024. Centered around the theme “AI for All: Connectivity in the Age of AI,” the booth showcased the company’s unwavering commitment to groundbreaking innovation and its vision for a future where AI seamlessly enhances every aspect of life – at home, at work, and everywhere in between.

Five distinct zones offered a deep dive into Samsung’s diverse tech playground:

1. Sustainability Zone:

Stepping into this zone felt like stepping into a greener future. Walls crafted from recycled materials embodied Samsung’s commitment to resource circularity, while partnerships with eco-conscious startups highlighted their dedication to environmental solutions. The zone also featured SmartThings Energy, a home energy service empowering users to live more sustainably.

2. SmartThings Zone:

Imagine a home where your appliances and devices dance to your every whim. The SmartThings Zone brought this vision to life, showcasing a staggering 196 SmartThings-compatible devices from 48 partners. Interactive scenarios for different rooms and tasks – from cooking to cleaning – painted a vivid picture of how this smart ecosystem could revolutionize daily life. The zone even hosted a live cooking show with British food influencer Oli Paterson, proving that smart technology can even enhance culinary creativity!

3. Screen Experience Zone:

Immerse yourself in a world where displays come alive with AI. This zone boasted a dazzling array of premium TVs, including the mesmerizing new Transparent MICRO LED. It wasn’t just about visuals, though. The zone also introduced the upgraded Ballie, Samsung’s AI companion robot, now offering even more personalized services to elevate your viewing experience.

4. Home Experience Zone:

Say goodbye to mundane chores and hello to smart appliances that take care of themselves. The Home Experience Zone showcased how Samsung’s AI technology transforms household tasks into seamless experiences. The Bespoke AI Laundry Combo™ with AI OptiWash™ and AI Optimal Dry took laundry to a whole new level, while the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ used AI Vision Inside to keep your groceries organized and delicious.

5. Mobile Experience Zone:

Finally, the Mobile Experience Zone was a haven for tech enthusiasts eager to explore the latest advancements in portable devices. Attendees could test-drive the new Galaxy Book4 series, marvel at its upgraded AI capabilities, and experience the smooth precision of its touchscreen. The zone also highlighted Samsung’s partnerships with industry leaders like Microsoft, showcasing their collaborative efforts to build a more connected Galaxy ecosystem.

Beyond the Zones:

Samsung’s CES 2024 booth was a testament to their unwavering dedication to pushing the boundaries of technology. From environmental initiatives to cutting-edge AI advancements, the company painted a vibrant picture of a future where technology simplifies, empowers, and connects us all.