Last night, consumer tech company Nothing revealed the design of its smartphone phone (1) to a private audience during Art Basel in Switzerland.
Nothing phone (1) features a transparent back with a unique mechanical design composed of over 400 components. Inspiration was taken from artists like Massimo Vignelli who designed New York’s subway map and made a complex system look like art. Its 100% recycled aluminum frame makes it light and robust, while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials.
Nothing has teamed up with the global platform for trading and consuming current culture StockX to auction the first 100 serialized units of phone (1) via DropX, a direct-to-consumer product release method designed for brands and creatives to release new and exclusive products to StockX’s global audience. An opportunity for people to own a piece of Nothing’s history, the 48-hour auction will be live from 21 June 2022 from 14:00 BST to 23 June at 13:59 BST.
In 2021, the two companies teamed up to auction the first 100 units of Nothing’s debut device ear (1), where the first engraved unit sold for over 10x the retail price. Since then, over half a million ear (1) units have been sold on nothing. tech and retail partners like KITH, Net-a-Porter, HBX, and Selfridges.
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