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Style Guide: 2021 Rolex Watches Collection

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Headquartered in Geneva, the brand is recognized by the world over for its expertise and the quality of its products.  At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.  The new timepieces from the 2021 collection features from ultra-precise technology, artisanal craftsmanship and elegant design.

The dial is often known as the face of the watch.  The new dials on the Oyster Perpetual Datejust 36 feature a palm motif, inspired by tropical forests, or a fluted motif that incorporates one of Rolex’s signature aesthetic styles. Olive green, silver or golden, they are made from age-old materials such as copper, zinc, nickel, chromium, titanium and silicon.  

The new versions of the Oyster Perpetual Cosmograph Daytona are in 18 ct yellow, white or Everose gold.  Their meteorite dials bear witness to energy that has journeyed through time and space. This material displays patterns that were formed as the heart of an asteroid cooled slowly on its journey through the cosmos.

Diamonds are forever, and come to us from the very distant past.  Formed in the depths of the Earth over more than a billion years, the diamond’s raw beauty is showcased through faceting, which brings out the graceful reflections in the stone.  

The new versions of the Oyster Perpetual Day-Date 36 feature hour markers and alligator leather straps in matching colors. They are coral colored on the 18 ct yellow gold model, turquoise on the 18 ct white gold version and burgundy on the watch in 18 ct Everose gold.

The new Oyster Perpetual Lady-Datejust, set with 1,089 diamonds on the middle case, bezel, dial and President bracelet, is an exceptional watch whose brilliance and sparkle is perfectly suited to a slender wrist.

This year, the Oyster Perpetual Explorer is available in a yellow Rolesor version. Combining Oystersteel and 18 ct gold, Rolesor is a signature Rolex style that flawlessly blends strength and elegance.  

Oystersteel, a unique alloy with incomparable strength and clarity, remains a key element of the Explorer models’ case and bracelet. Corrosion-resistant and designed for the most challenging conditions, it is part of what makes the Oyster Perpetual Explorer II an essential instrument for every explorer.


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Julie Nguyen
Julie Nguyen
Julie is the visionary founder of SNAP TASTE and a dynamic force in global storytelling, innovation and creative leadership. She is a respected member of the Harvard Business Review Advisory Council and serves as a judge for the CES Innovation Awards (2024, 2025 and 2026), where she contributes thought leadership on the intersections of business, culture and breakthrough technologies. As Managing Director, she also oversees the Fine Art, Digital Art, Portfolios and Marketing departments, ensuring the brand’s strategic vision and creative direction are realized across disciplines. Her immersive reporting has brought audiences behind the scenes of global milestones such as the FIFA World Cup Qatar 2022, Expo 2020 Dubai, CES, D23 Expo, and the Milano Monza Motor Show, offering exclusive access to moments that define contemporary culture. An accomplished film critic and editorial voice, Julie is also recognized for her compelling reviews of National Geographic documentaries and other cinematic works. Her ability to combine analytical depth with narrative finesse inspires audiences seeking intelligent, meaningful, and globally relevant content. With a multidisciplinary perspective that bridges art, technology, and culture, Julie continues to shape the dialogue on how storytelling and innovation converge to influence the way we experience the world.
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