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UGG opens on Fifth Avenue in NYC

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UGG opens a new flagship store at 530 Fifth Avenue in New York City (on the corner of 45th Street). The company also announced that there will be more flagship stores open globally in 2021.  The 12,842 square foot store features an expansive collection of footwear, ready-to-wear, accessories and home.  UGG new retail store in New York City is designed by Los Angeles-based architecture studio Florencia Pita & Co., in partnership with San Francisco-based Quezada Architecture.  

Social Media Giveaway

Starting on Nov. 16 and ending on Nov. 30, UGG® will conduct its holiday ‘Real-Life Heroes’ nomination process each Monday with an in-feed giveback post. The next day, UGG® will randomly select 250 of the nominees tagged on the post. The brand will then direct message each of the 250 nominees letting them know they’ll be rewarded a special UGG® code, valued at $120, to be redeemed on ugg.com.

In Store Giveaway

Customers who make purchases at the new Flagship will have the opportunity to nominate someone they deem an everyday hero at an instore kiosk. Through ‘Buy One, Give Love’, UGG® will select notable recipients to receive gift cards to redeem for product.  The initiative will run from Nov. 19 to Nov. 27 with prizes distributed the week of Nov. 30. 

In addition, starting Nov. 22 and every Sunday until the end of the year, military, health care, fire and police workers can shop early from 10:00 AM to 12:00 PM EST and receive 10% off full price items.

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