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Shiseido drops new makeup products for Men

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Shiseido is releasing new products for men starting March 2021.  This exciting series will now include makeup products to be newly added to skincare products such as “SHISEIDO MEN UltimuneTM Power Infusing Concentrate”. 

Shiseido Men Power Infusing Concentrate
Shiseido Men Power Infusing Concentrate

Drawing on its ground-breaking male skincare research, Shiseido has identified three primary areas of concern for male skin when compared to female skin: 1) inferior defensive power, 2) lower antioxidant capacity and 3) lesser ability to recover from damage. Shiseido is putting this knowledge to work to develop new product’s renewed commitment to support men’s skin health.  The lineup includes skincare products such as flagship product ”SHISEIDO MEN UltimuneTM Power Infusing Concentrate” which uses new Soft Shell Emulsification Technology to achieve a non-sticky texture while maintaining the feeling of effectiveness.

Shiseido Men Products Lineup:

Shiseido Men Power Infusing Concentrate
Shiseido Men Power Infusing Concentrate

SHISEIDO MEN UltimuneTM Power Infusing Concentrate

  • Highlights: Uses knowledge of the three main vulnerabilities of male skin which are key to healthy skin.  Nurtures skin texture with Triple Tsubaki, GL extracts (From Tsubaki (Japanese camellia) seed extract, Tsubaki flower extract, Tsubaki leaf extract and glycerin/moisturizer)
  • Prevents skin from becoming rough and dry. 
  • Makes facial fine lines caused by dryness less visible
  • Apply after shaving for post shaving care to tone skin.
  • Provides 32 hours of hydration. 
  • Leaves a bright, lively and healthy impression.

How to use: Apply after washing face, shaving or after applying skin toner.  Push dispenser twice to release onto palm and apply to face.

Shiseido Men Facial Cleanser

Shiseido Men Face cleanser
Shiseido Men Face cleanser

Washes out excess sebum and dirt from deep in pores while retaining essential moisture by the action of a rich foam containing skincare ingredients that help prevent oily skin or blemish. 

  • Cleans up excess oil and dirt but preserves the skin’s necessary moisture.
  • Also can function as a shaving foam. 
  • Also can be used as an easy makeup remover
  • Formulated with selective cleansing ingredients, maintains necessary skin moisture, and washes away oil and dirt

How to use: After wetting your entire face, squeeze out approximately 1cm (1g) of the product onto clean palm. Lather well with cold or lukewarm water. Move hands over face to wash, then rise well

Shiseido Men Energizing Moisturizer Extra Light Fluid

Shiseido Men energizing moisturizer extra light fluid

A moisturizing emulsion with a smooth and silky texture invigorates skin through the power of hydration that absorbs immediately.  Makes fine lines on the face caused by dryness less visible.  Supports the barrier function that keeps skin moistened to protect good skin condition from dryness after washing or shaving. Provides hours of effective hydration.  Formulated with Tsubaki GL extracts

How to use:  After washing face or shaving, push dispenser twice (about 1ml) to release onto palm, then apply carefully and evenly over face. In case of using SHISEIDO MEN Ultimune™ Powerizing Concentrate, apply moisturizer afterwards.

SHISEIDO MEN Clear Stick UV Protector

Stick type clear UV Protector to apply directly to skin without messing up hands.

SHISEIDO MEN Clear Stick UV Protector
SHISEIDO MEN Clear Stick UV Protector

Not only protects skin from strong UVA/UAB rays during the daytime but also equipped with SynchroShield™ with a sun protective veil that becomes even with heat, sweat and water.  Protects skin from damage due to environmental factors such as dry air, pollution including dirt and dust.  Provides good sweat- and sebum-resistance as well as highly waterproof.  High UV protection effect as (SPF) 50+ / PA ++++) protects skin from UV damage.  Formulated with camellia oil.

How to use:

  • Twist stick upward about 1cm and apply evenly while moving stick in a zigzag pattern. 
  • Apply generously with finger to the area where reaching with stick may be difficult such as the edge of eyes or around nose. 
  • Use an adequate amount of product to ensure sufficient UV protection. 
  • After swimming or wiping with towel, reapply as necessary. 
  • To remove protector, wash away thoroughly using cleanser.

SHISEIDO MEN  Vibrant BB Moisturizer 

SHISEIDO MEN Vibrant BB Moisturizer
SHISEIDO MEN Vibrant BB Moisturizer

Creates natural complexion to lead a brighter, vibrant impression in just one swipe.  Smoothly conceals imperfections such as dark circles, blemishes, pores, redness, acne scars and after shave shadows. Can be used as a daytime moisturizer, keeping skin moist during the daytime.  Prevents skin damage from UV rays with its UV protection effect (SPF 30·PA+++).  Compounded Tsubaki SD extract.  Compounded color changing powder to suit various face skin colors.

How to use:

  • After conditioning face with skincare products, dispense an appropriate amount onto fingertips and apply to cheeks. Next apply evenly over face in large circular motions starting from the center and moving outwards to blend into skin. 
  • If more coverage is desired, take a small amount on fingertips and layer it on the area of concern. 
  • Use an adequate amount to ensure sufficient UV protection.

SHISEIDO MEN  Moisturizing Lip Creator 

SHISEIDO MEN Moisturizing Lip Creator
  • Formulated with highly moisturizing ingredients to reproduce healthy-looking lips. 
  • Gives a healthy lip complexion with daily use. 
  • Overcomes roughness or flaking caused by dryness in 2 weeks. 
  • Preserves moisturizing effect for hours.
  • Protects lips from damage by UV rays with its UV protection property (SPF 18). 
  • Formulated with camellia oil

How to use: Twist upwards about 5mm and apply directly to lips. Use an adequate amount to ensure sufficient UV protection.

SHISEIDO MEN Targeted Pencil Concealer 

SHISEIDO MEN Targeted Pencil Concealer
SHISEIDO MEN Targeted Pencil Concealer
  • Colors: Light, Medium, Dark
  • Instant solution for concealing blemishes to show a healthier complexion.
  • Lightweight non-sticky texture provides a smooth finish.
  • Hours long effectiveness
  • Conceals troublesome blemishes and provides a subtle natural finish.
  • Comes in easy-to-apply pencil form. 
  • Formulated with safflower oil/moisturizer 
  • Formulated with camellia oil. 

How to use : Apply directly to areas of concern and use fingertips to blend edges with the rest of skin. To cover more, layer it on the targeted area.

SHISEIDO MEN  Eyebrow Fixer Duo

SHISEIDO MEN Eyebrow Fixer Duo
SHISEIDO MEN Eyebrow Fixer Duo
  • Colors: Black, Brown
  • 2-in-1 eyebrow controller makes it easy to draw eyebrows 
  • Combined use of pencil and coating gel makes the effect long lasting.
  • Easy to achieve natural coloring by increasing the ratio 
  • Coating gel 
    • Keeps the brushed eyebrows set for a long time. 
    • Made from combining a setting agent and a coloring material with an aqueous base resistant to sebum. 
  • Eyebrows are important in making an impression and can be adjusted to create a clean and sophisticated look. 
  • Formulated with safflower oil / moisturizing , camellia oil / Emollient (encil). 
  • Formulated with sericin (coating gel)

How to use: Twist pencil upwards about 1 to 2mm to draw eyebrow, then apply gel using coating gel side of brush to set eyebrow.

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